Head of Integrated Marketing

What You’ll Do

• Lead integrated marketing campaigns from creative brief through post-campaign analysis, coordinating across brand, demand gen, content, and partner teams.
• Lead all IRL and cultural activations for IDme brand supporting transaction growth for veterans, students, teachers, first responder and future audience priorities
• Drive product integration opportunities within sports, entertainment, fashion, and cultural moments - driving brand awareness growth for IDme and transaction revenue
• Partner with the CMO and executive team to shape thought leadership platforms and category-defining narratives around digital identity, fraud prevention, and trusted access.
• Drive IDme brand and influencer partnership portfolio strategy supporting product, sales, and corporate KPIs. Lead brand partnerships end to end from sourcing, negotiation, and account management
• Source, Manage and manage all supporting agencies and third party agencies supporting campaign activation
• Drive integrated marketing measurement strategy frameworks validating investment and accountability to CEO, CMO, and senior management.

What You Bring

• 10+ years of partnerships, brand, consumer marketing leadership experience, including brand partnership deals, activations, and culture activations. Experience leading agency relationships and driving buy-in with senior leadership
• Proven track record leading brand in a B2B2C or multi-audience context, you know how to speak simultaneously to enterprise buyers and everyday consumers without losing coherence.
• Experience managing brand partnerships in a trust-sensitive or regulated environment (government, healthcare, fintech, or cybersecurity strongly preferred).
• Strong creative direction skills, you can brief agencies, give sharp feedback, and hold a high creative bar without micromanaging execution.
• Comfort operating in ambiguity; this is a role where you'll be building foundational systems, not inheriting a mature brand playbook.
• Passion for the mission: digital equity, security, and making identity verification accessible to all Americans, including those who are underserved by technology.

Benefits:

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.