Director of Marketing Strategy
Leads strategic growth initiatives and operating infrastructure for the marketing organization, advising the CMO on partnerships, planning, capital allocation, budgeting, and executive measurement. Requires 8–10+ years of experience, consulting or strategy/operations background, strong financial modeling, and B2B/B2C expertise.
About the job
Responsibilities
Strategic Initiatives & Growth Partnerships
- Frame and analyze ambiguous strategic questions across B2B and B2C growth funnels.
- Build quantitative business cases using market sizing, NPV, and LTV/CAC analyses.
- Evaluate and structure high-value brand and ecosystem partnerships with Business Development.
- Lead cross-functional tiger teams to prototype and pilot new commercial initiatives.
Marketing Operations, Planning & Budget Governance
- Lead annual and quarterly integrated planning for the marketing organization.
- Translate corporate growth targets into marketing plans and measurable OKRs.
- Oversee global marketing budget allocation with Revenue Operations and Finance.
- Establish top-down capital allocation and bottom-up accountability across regions and channels.
- Develop executive metrics frameworks covering marketing performance, pipeline health, and efficiency.
- Report performance to the C-suite and Board of Directors.
Requirements
- 8–10+ years of professional experience.
- Experience at a top-tier management consulting firm or in-house Strategy/Operations group.
- Experience evaluating strategic problems spanning enterprise accounts and end consumers.
- Advanced financial modeling, corporate budgeting, and data analysis capabilities.
- Experience building and scaling annual planning, OKR, and KPI dashboard processes.
- Strong executive presence, narrative storytelling, and executive-level communication skills.
- Bachelor’s degree in a quantitative field such as Economics, Finance, Business, or Engineering.
- MBA from a top-tier business school highly preferred.
Durable Skills
- Awareness
- Judgment
- Adaptability
- Connection
Compensation
- US Zone 2: $211,100–$285,700 USD
- US Zone 3: $187,700–$253,900 USD
Skills
Financial Modeling, Corporate Budgeting, Data Analysis, Market Sizing, Net Present Value, Ltv/Cac, Business-To-Business, B2B, Business-To-Consumer, B2C, Okrs, Kpi Dashboards, Revenue Operations, Capital Allocation, Strategic Planning, Executive Reporting
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