Head of Brand Narrative & Keynote

Responsibilities

• Own Ashby’s overarching company and brand narrative and differentiation story across all segments and audiences.
• Maintain a scalable messaging framework that informs campaigns, sales materials, enablement, and other teams’ work.
• Conduct customer interviews, surveys, market research, customer-call reviews, and qualitative and quantitative analysis to inform messaging.
• Use AI tools to synthesize insights across larger data sets.
• Own the narrative arc, planning, speaker management, and execution details for Ashby’s annual One Keynote, partnering directly with the CEO and coordinating Product, Engineering, and Product Marketing contributors.
• Develop startup and lower mid-market messaging, sales decks, and enablement content in partnership with Sales Leadership.
• Align startup, mid-market, and Enterprise narratives into a coherent company story.
• Partner with Enterprise Product Marketing and Partnerships to ensure segment and VC Program messaging remains consistent.
• Build and evolve narrative frameworks, keynote processes, and segment-specific content as an individual contributor initially, then grow and hire a team.

Requirements

• Senior narrative thinker able to work directly with a CEO on high-stakes storytelling.
• Experience at the intersection of company vision, market dynamics, messaging, and enablement.
• Ability to connect customer needs, industry developments, product direction, and company strategy into coherent narratives.
• Comfortable working across audiences ranging from first-time founders to enterprise revenue operations leaders.
• Strong curiosity and judgment regarding industry news and its implications for company positioning.
• Comfortable with ambiguity, unsolved problems, sales leadership, senior executives, and high-visibility work.
• Willing to perform deep individual-contributor work before building and leading a team.

Preferred Backgrounds

• Product marketing.
• Brand or corporate marketing.
• Content or communications leadership.

Compensation and Benefits

• Annual compensation of $190,000–$220,000 USD.
• 10-year exercise window for stock options.
• Unlimited paid time off; four weeks per year is recommended.
• Twelve weeks of fully paid family leave in the United States.
• Generous equipment provided.