Director of Product Marketing
Leads product-market fit, positioning, messaging, and major product launches for an energy technology platform. The role partners closely with product and sales, translates complex offerings for non-technical buyers, and initially operates as an individual contributor before building a team.
About the job
Responsibilities
- Own product-market fit by embedding with the product organization, understanding the roadmap, and representing the voice of the customer and market in product decisions.
- Build and own core product positioning and messaging.
- Build a repeatable launch playbook and lead major product-feature launches end to end.
- Partner with sales to enable the team on new products and positioning.
- Translate complex product and market details into clear, compelling stories for a broad audience.
- Use AI tools to increase output and move quickly.
- Build and lead a small product marketing team as the function grows.
Requirements
- B2B marketing experience required.
- Strongly preferred experience in the energy space.
- Experience marketing to a broad, non-technical buyer base similar to commercial and industrial customers.
- Proven track record building product positioning, launch playbooks, and sales enablement.
- Strong storytelling and positioning skills, with the ability to simplify complexity for a non-expert audience.
- Comfortable directing AI tools to increase personal output and productivity.
- Ready to operate as an individual contributor initially, with the ability to build and lead a team over time.
- Comfortable working across US time zones and traveling for events, conferences, and sales meetings.
Skills
Product Marketing, B2B Marketing, Energy Markets, Product Positioning, Product Messaging, Product Launches, Sales Enablement, Storytelling, Artificial Intelligence, Product Roadmap
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