Skip to content
SigmaSigmaSan Francisco, CA

Director of Product Marketing, AI

Own AI product positioning, messaging, and GTM strategy for Sigma's AI Runtime platform. Partner with Product/Engineering and Sales to drive launches, enablement, and competitive wins in the enterprise AI market.

200k – 235k
On-site8+ YOEProduct Marketing

About the role

What you'll do

  • Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
  • Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap.
  • Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
  • Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement.
  • Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battlecards, demos, objection-handling guides that help the field win competitive AI deals.
  • Develop thought leadership content and market education programs that shape how the industry thinks about building with AI on enterprise data.
  • Conduct ongoing competitive intelligence and market analysis to keep Sigma's AI messaging sharp and defensible.
  • Serve as a Sigma expert and external spokesperson for Sigma's AI strategy and vision.

What we're looking for

  • 8+ years of product marketing experience: driving product launches, building competitive differentiation, enabling sales teams to win, and shaping go-to-market strategy from concept to execution.
  • Fluency in the enterprise AI landscape large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
  • A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
  • Experience partnering closely with product management and engineering to understand and shape roadmap strategy through market and customer insight.
  • Strong written and verbal communication skills that enable you to explain complex AI concepts clearly.
  • A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
  • Experience in AI products, cloud data platforms, business intelligence, or analytics software space is a significant plus.

Compensation & Benefits

  • Base salary range: $200k - $235k annually.
  • Eligible for stock options and comprehensive benefits package.
  • Equity, generous health benefits, flexible time off, paid bonding time, 401k, commuter and FSA benefits, lunch program, dog friendly office.

Skills

Product MarketingProduct PositioningGo-to-Market StrategyCompetitive DifferentiationSales EnablementProduct LaunchesCompetitive IntelligenceThought LeadershipEnterprise AiLLMsAgentic AIAI InfrastructureRoadmap StrategyData-Driven Marketing

Similar roles

Product Marketing jobs
Quadric

Head of Marketing

QuadricBurlingame, CA

Build and lead marketing from the ground up for a growth-stage edge AI semiconductor IP company. Own strategy, brand narrative, product marketing, PR, and GTM initiatives while partnering closely with technical and executive teams.

200k – 250k
On-site10+ YOEProduct Marketing
Runway

Manager/Director of Product Marketing

RunwayNew York, NY +1

Founding Product Marketer to own positioning, launches, and enablement across Runway's Creative, Dev, and Robotics businesses. Build launch systems for a fast-moving AI company, then scale and lead the PMM function. Requires 7+ years PMM experience with technical/fast-paced products.

200k – 280k
Remote7+ YOEProduct Marketing
Otter

Director Product Marketing

OtterMountain View, CA +1

Director of Product Marketing to define ICP, own positioning/messaging, lead GTM and product launches, create sales enablement content, and drive experiments for acquisition, activation, retention and expansion at Otter.ai. Requires 7+ years product marketing experience with strong strategic, execution, and cross-functional leadership skills in fast-paced B2B SaaS environments.

200k – 240k
On-site7+ YOEProduct Marketing
Huntress

Director, Regional Marketing - Mid Market

HuntressUnited States

Own NA mid-market marketing engine, leading demand generation, ABM campaigns, regional events, and a team of marketers to drive pipeline and revenue. Requires 10+ years in demand gen/ABM/field marketing with ~40% travel.

200k – 215k
Remote10+ YOEProduct Marketing
Parallel

Head of Marketing

ParallelPalo Alto, CA +1

Leads go-to-market strategy, builds marketing function, defines positioning and narrative for AI web infrastructure products, and drives demand through brand, content, developer community, and growth initiatives. Requires experience scaling marketing at technical API/infrastructure companies.

200k – 350k
On-siteProduct Marketing