Director of Product Marketing, AI
Own AI product positioning, messaging, and GTM strategy for Sigma's AI Runtime platform. Partner with Product/Engineering and Sales to drive launches, enablement, and competitive wins in the enterprise AI market.
About the job
What you'll do
- Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
- Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap.
- Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
- Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement.
- Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battlecards, demos, objection-handling guides that help the field win competitive AI deals.
- Develop thought leadership content and market education programs that shape how the industry thinks about building with AI on enterprise data.
- Conduct ongoing competitive intelligence and market analysis to keep Sigma's AI messaging sharp and defensible.
- Serve as a Sigma expert and external spokesperson for Sigma's AI strategy and vision.
What we're looking for
- 8+ years of product marketing experience: driving product launches, building competitive differentiation, enabling sales teams to win, and shaping go-to-market strategy from concept to execution.
- Fluency in the enterprise AI landscape large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
- A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
- Experience partnering closely with product management and engineering to understand and shape roadmap strategy through market and customer insight.
- Strong written and verbal communication skills that enable you to explain complex AI concepts clearly.
- A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
- Experience in AI products, cloud data platforms, business intelligence, or analytics software space is a significant plus.
Compensation & Benefits
- Base salary range: $200k - $235k annually.
- Eligible for stock options and comprehensive benefits package.
- Equity, generous health benefits, flexible time off, paid bonding time, 401k, commuter and FSA benefits, lunch program, dog friendly office.
Skills
Product Marketing, Product Positioning, Go-to-Market Strategy, Competitive Differentiation, Sales Enablement, Product Launches, Competitive Intelligence, Thought Leadership, Enterprise Ai, LLMs, Agentic AI, AI Infrastructure, Roadmap Strategy, Data-Driven Marketing
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