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RunwayRunwayNew York, NY

Manager/Director of Product Marketing

Founding Product Marketer to own positioning, launches, and enablement across Runway's Creative, Dev, and Robotics businesses. Build launch systems for a fast-moving AI company, then scale and lead the PMM function. Requires 7+ years PMM experience with technical/fast-paced products.

200k – 280k
Remote7+ YOEProduct Marketing

About the role

Responsibilities

  • Own Runway's positioning across Creative, Dev, and Robotics businesses. Partner with co-founders and exec leadership to define company and product positioning.
  • Own the content and positioning of marketing properties and launches to ensure a sharp, consistent story reflective of Runway’s ambitious brand.
  • Build the product launch operating system, including a launch tiering model, clear cross-functional expectations, and a repeatable path from product readiness to announcement.
  • Drive competitive intelligence across creative tools, developer/inference platforms, and robotics markets. Develop a living point of view on competitive positioning and translate into product and messaging decisions.
  • Enable GTM teams (sales, partnerships, support) with a lightweight product enablement process, providing current messaging, positioning, and proof points.
  • Hands-on execution: write positioning, launch narratives, and enablement materials. Regularly engage with customers and the field.
  • Build and lead the product marketing team over time, starting as the primary hands-on PMM. Raise the bar on craft and speed.

Requirements

  • 7+ years in product marketing, including time leading PMM for technical or fast-moving products at meaningful scale.
  • Track record of positioning and launches that moved the business.
  • Exceptional positioning and narrative craft; ability to translate research concepts and technical products into compelling stories and messages.
  • Thrive in rapid pace, high accountability culture; move fast, make decisions with incomplete information, and focus on shipping.
  • Experience as a systems builder, designing launch and enablement processes from scratch (e.g., tiering, cross-functional rituals, fast-turnaround workflows).
  • Sharp competitive instincts with ability to track markets and form a point of view.
  • Comfortable marketing to creators, developers, and enterprise buyers; quick to gain credibility in new domains like robotics.
  • Excellent written and verbal communication skills.

Nice-to-Haves

  • Experience in AI, creative tools, developer platforms, or robotics markets.
  • Prior founding or early-stage company experience building product marketing functions.

Skills

Product MarketingPositioningNarrative DevelopmentProduct LaunchesCompetitive IntelligenceGtm EnablementMarket AnalysisTechnical MarketingAi MarketingRobotics Marketing

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