Head of Industry Marketing

Responsibilities

• Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
• Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
• Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
• Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
• Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
• Serve as the connective tissue between Product and Sales for your industries. Ensure that new product capabilities get translated into vertical-specific value quickly, and that field feedback loops back into roadmap and messaging.

Requirements

• 10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
• You've owned a vertical or segment GTM strategy, not just executed campaigns within someone else's framework.
• You're a strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
• You've worked closely with enterprise sales teams and understand what it takes to influence a complex, multi-stakeholder deal.
• You think in positioning before you think in deliverables. You ask "why does this matter to the buyer?" before "what should this say?"
• You're comfortable with ambiguity and can define the structure others will execute against.

Nice-to-Haves

• Experience marketing to complex, regulated industries.
• A track record launching new vertical motions from scratch, not just inheriting a playbook.
• Familiarity with the AI or CX technology landscape and the ability to credibly engage with technical and non-technical stakeholders alike.
• Experience building analyst and press relationships within a specific industry.