Head of Industry Marketing
Own vertical GTM strategy, messaging, and sales enablement for Decagon's core industries. Partner with Sales, Product, and Growth to drive pipeline and revenue through industry-specific positioning and campaigns.
About the job
Responsibilities
- Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
- Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
- Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
- Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
- Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
- Serve as the connective tissue between Product and Sales for your industries. Ensure that new product capabilities get translated into vertical-specific value quickly, and that field feedback loops back into roadmap and messaging.
Requirements
- 10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
- You've owned a vertical or segment GTM strategy, not just executed campaigns within someone else's framework.
- You're a strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
- You've worked closely with enterprise sales teams and understand what it takes to influence a complex, multi-stakeholder deal.
- You think in positioning before you think in deliverables. You ask "why does this matter to the buyer?" before "what should this say?"
- You're comfortable with ambiguity and can define the structure others will execute against.
Nice-to-Haves
- Experience marketing to complex, regulated industries.
- A track record launching new vertical motions from scratch, not just inheriting a playbook.
- Familiarity with the AI or CX technology landscape and the ability to credibly engage with technical and non-technical stakeholders alike.
- Experience building analyst and press relationships within a specific industry.
Skills
Product Marketing, Go-to-Market Strategy, Messaging & Positioning, Sales Enablement, Icp Development, Buyer Personas, Competitive Positioning, Abm Campaigns, Enterprise Sales, B2B SaaS
Similar jobs
Product Marketing jobs
Ashby
United States
Leads Ashby’s company and brand narrative, translating customer, market, product, and company insights into messaging across segments and channels. The role owns the annual keynote, partners closely with the CEO and sales leadership, and initially operates as a senior individual contributor before building a team.
Voltus
United States
Leads product-market fit, positioning, messaging, and major product launches for an energy technology platform. The role partners closely with product and sales, translates complex offerings for non-technical buyers, and initially operates as an individual contributor before building a team.
Dropbox
United StatesLeads strategic growth initiatives and operating infrastructure for the marketing organization, advising the CMO on partnerships, planning, capital allocation, budgeting, and executive measurement. Requires 8–10+ years of experience, consulting or strategy/operations background, strong financial modeling, and B2B/B2C expertise.
Rippling
New York, NYLeads Rippling’s vertical marketing function by identifying priority industries, developing industry-specific positioning, and executing measurable full-funnel go-to-market motions. Requires 7+ years of B2B marketing experience, demand generation expertise, and a strong record of building and managing marketing teams.
hyperexponential
New York, NY
Leads the US solution narrative for a complex insurance technology platform, translating customer and market insights into positioning, content, sales enablement, and deal support. Requires senior B2B SaaS marketing experience, strong commercial partnership, and the ability to build credibility in insurance and financial services.