Director, Commercial Sales, EMEA

Responsibilities

• Own the EMEA Commercial sales number, including pipeline, forecasting, and revenue attainment across the mid-market and growth segment.
• Hire, onboard, and develop a team of Commercial Account Executives.
• Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management.
• Coach Account Executives on territory planning, prospecting strategies, and selling to technical and business stakeholders.
• Partner with Marketing and SDR leadership to build and convert inbound and outbound pipeline across EMEA.
• Develop Commercial-specific messaging and positioning for engineering leaders and CTOs at growth-stage companies.
• Forecast and report team activity and revenue to EMEA sales leadership.
• Build scalable processes, playbooks, and onboarding frameworks.
• Collaborate with Customer Success, Product, and Legal to ensure smooth handoffs and strong retention.
• Identify expansion opportunities within the existing commercial customer base.
• Represent Vercel at industry events, developer conferences, and customer engagements.

Requirements

• 3+ years of sales leadership experience in a SaaS or technical software environment.
• Track record managing high-velocity commercial or mid-market teams.
• Ability to hire, ramp, and develop Commercial Account Executives.
• Deep understanding of commercial sales motions, pipeline management, qualification, and deal velocity.
• Experience selling to engineering, product, or technical leadership at scaling or growth-stage companies.
• Data-driven approach to team management, coaching, forecasting, and process improvement.
• Hands-on leadership style with comfort participating in deals and customer calls.
• Fluency in English.
• Based in London.

Nice to Have

• French, German, Italian, Spanish, or Arabic language skills.
• Familiarity with developer tooling, frontend infrastructure, or cloud platforms.
• Familiarity with Vercel, Next.js, or the modern web development ecosystem.

Compensation and Benefits

• London base pay range: £300,000–£330,000 OTE.
• Equity and potential eligibility for a company bonus or variable pay program.
• Inclusive healthcare package.
• Mentorship and professional development opportunities.
• Flexible time off.
• Company-provided equipment and a work-from-home budget.
• For employees within a predetermined commuting distance of a Vercel office, in-office anchor days are Monday, Tuesday, and Friday; employees beyond that distance may work fully remotely.