Head of AI Ads
Leads the creation of AirOps’ AI-native advertising practice, developing strategies, experiments, and scalable customer and product motions across LLM-driven discovery channels. Requires 6+ years in performance marketing, growth, or digital advertising, strong quantitative rigor, and executive-level communication.
About the job
Responsibilities
- Define AirOps’ playbook for AI-native advertising, including budget allocation, paid placements, organic authority, and content optimization across LLM platforms.
- Partner with marketing executives and growth teams to develop early-adopter strategies, evaluate channel tradeoffs, test mechanisms, and measure full-funnel ROI.
- Design and execute quantitative experiments across emerging AI platforms to understand auction dynamics, recommendation algorithms, conversion triggers, and attribution models.
- Bridge performance marketing and AI Engine Optimization (AEO), advising brands on structured data, authority-building, and paid placements.
- Represent AirOps publicly in the AI Ads ecosystem through publishing, executive education, and market development.
- Convert customer insights and experiment results into repeatable product specifications and scalable go-to-market service motions.
Requirements
- Proven experience leading high-scale performance marketing, SEM, or paid media teams.
- Deep knowledge of auction mechanics, bidding logic, targeting, and multi-touch attribution.
- 6+ years of experience in performance marketing, growth, digital advertising, or related fields at high-growth startups.
- Track record of pioneering new, unproven channels or markets.
- Strategic judgment across paid and organic growth levers.
- Strong analytical skills and a data-first approach to budget allocation, unit economics, incrementality, and performance measurement.
- Active interest in AI-native discovery, LLM evolution, and answer engines such as ChatGPT, Perplexity, Gemini, and Claude.
- Strong communication skills and executive presence.
Benefits
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental leave
Skills
Performance Marketing, Sem, Paid Media, Auction Mechanics, Bidding Logic, Targeting, Multi-Touch Attribution, A/B Testing, Ai Engine Optimization, Structured Data, Unit Economics, Incrementality, ChatGPT, Perplexity, Gemini
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