Growth Marketing Lead, Programmatic & Video
Leads Brex’s programmatic, video, audio, and emerging-channel media portfolio, combining investment strategy, audience development, experimentation, and measurement to drive scalable B2B growth. Requires 7+ years of growth or performance marketing experience and deep programmatic expertise.
About the job
Responsibilities
- Own strategy, investment, and performance across programmatic display, video (CTV, online video, YouTube), audio, and emerging digital channels across Brand and Growth.
- Evolve the media operating model and partner ecosystem, including DSP and vendor evaluation, onboarding, agency and partner management, and scalable processes and best practices.
- Build integrated audience strategies using first-party, intent, contextual, modeled, and third-party signals across the funnel.
- Build the measurement framework with Analytics and Data Science, including attribution, incrementality, geo and holdout tests, brand lift, and methods connecting upper-funnel investment to downstream outcomes.
- Partner with Brand, Product Marketing, and Design on media strategy, creative requirements, testing plans, and performance insights.
- Identify emerging channels, technologies, and AI-enabled opportunities and provide recommendations for quarterly and annual planning.
- Build governance and operating standards for programmatic media, including quality assurance, risk controls, and documentation.
Requirements
- 7+ years of hands-on growth or performance marketing experience, with deep expertise in programmatic media and video/CTV advertising.
- Experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling.
- Deep knowledge of the programmatic ecosystem and major DSPs such as DV360 and The Trade Desk, including bidding, inventory, audience strategy, brand safety, and vendor management.
- Strong understanding of full-funnel B2B marketing and connecting awareness and consideration investments to downstream business outcomes.
- Advanced knowledge of measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts, and geo tests.
- Experience building audience architectures using first-party, contextual, intent, modeled, and third-party data.
- Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
- Excellent communication, stakeholder influence, cross-functional leadership, and mentoring skills.
- Highly autonomous, strategic, and comfortable building capabilities and operating models in a fast-moving environment.
Nice-to-haves
- Fintech marketing or marketing experience targeting finance professionals.
- Familiarity with product-led growth or hybrid demand models.
- Experience evolving media operating models and building in-house programmatic, video, or CTV capabilities.
Compensation
- Expected salary range: $167,240–$209,050 base salary.
- Equity and other compensation may be included in the total compensation package.
Skills
Programmatic Media, Ctv Advertising, Youtube, Dv360, The Trade Desk, Audience Strategy, Brand Safety, B2B Marketing, Attribution, Incrementality, Geo Testing, First-Party Data, Creative Testing, Vendor Management, Media Forecasting
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