Senior Growth Marketing Manager, Paid Social

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across paid social channels, primarily Meta and TikTok.
• Own paid social strategy, including channel and tactic selection, optimization, scaling, and media mix recommendations.
• Manage budgets and allocate resources across channels and tactics to maximize ROI.
• Direct data-driven creative strategy with the Creative team, rapidly developing and testing ads that drive action.
• Build forecasts and scenario models for paid social spend, acquisition volume, and scaling recommendations.
• Analyze and present channel, campaign, and experiment performance to stakeholders, identifying actionable opportunities for improvement.
• Conduct A/B testing, audience segmentation, event optimization, and creative experimentation.
• Own the paid social landing-page testing roadmap and evaluate experiment results.
• Monitor paid social platform developments and identify potential channel expansion opportunities.
• Partner with the Data team on tracking and reporting while independently handling routine performance analysis and diagnosis.
• Apply sound judgment to attribution and measurement, including platform-reported and internal performance, conversion lag, and incrementality.
• Use AI tools to streamline analysis and reporting, automate repetitive processes, and improve workflow efficiency.

Requirements

• Bachelor’s degree and relevant experience.
• 5+ years of experience in performance marketing.
• Deep, hands-on experience managing and scaling paid direct-response campaigns on Meta and TikTok.
• Experience personally managing large-scale monthly budgets of $1M+ across paid social channels.
• Strong understanding of digital marketing metrics, tracking, and attribution.
• Experience with A/B testing, audience segmentation, and optimization techniques.
• High analytical self-sufficiency, including the ability to use SQL and BI tools such as Omni, Looker, or Tableau.
• Experience building forecasts or scenario models to inform spend and acquisition decisions.
• Experience using AI tools to improve workflow efficiency and accelerate analysis.
• Experience marketing B2C services, subscriptions, or another non-ecommerce, higher-consideration direct-response business.

Nice-to-Have

• Marketing experience in healthcare, healthtech, or another regulated industry.

Compensation and Benefits

• Medical, dental, and vision insurance effective on day one.
• 401(k) with company match.
• Generous paid time off and paid holidays.
• Paid parental leave.
• Learning and development support.