Sr. Paid Social Manager
Senior Paid Social Manager responsible for owning global paid social campaigns end-to-end, driving web and app conversions at scale, managing multi-million dollar budgets, running incrementality tests, building custom analytics tools, and partnering with creative and cross-functional teams to optimize performance.
About the job
What You’ll Do
- Own Paid Social channel performance globally: manage campaigns optimizing for web and app conversions, subscriptions, and growth KPIs across multiple geographies and markets. Evaluate and pilot new platforms and formats as they become relevant.
- Drive full-funnel results: manage budgets, bidding strategies, audience segmentation, and creative testing to consistently hit CPA and ROAS targets at scale.
- Manage platform partnerships: own the relationship with paid social channel reps, including beta access, product roadmap input, billing, and spend reconciliation.
- Own analysis and reporting: run proactive weekly performance analyses, using Excel and other tools to diagnose trends and surface opportunities. Design and run incrementality tests (geo holdouts, lift studies) to confirm spend is driving net new users, not just capturing demand that would have converted anyway.
- Navigate app campaign complexity: own tracking setup (Conversions API), MMP integration (Singular, AppsFlyer, Adjust, etc.), and mobile attribution nuance across platforms.
- Build your own tools: when something is broken or needs improvement, build the fix yourself. Write the script, build the dashboard, design the smarter test framework.
- Partner with creative & across the business: own all creative analysis and give structured feedback on ad creative, brief new concepts, and drive iteration based on performance data. Work with lifecycle/CRM, product, data science, and finance to align on audience strategy, budget, and measurement.
- Own budget and forecasting: manage pacing across campaigns and markets, proactively reallocating spend to what’s working.
- Communicate with clarity: translate complex campaign data into sharp insights and recommendations for cross-functional stakeholders.
Qualifications
- 3+ years hands-on managing conversion-optimized paid social campaigns (must have specific paid social channel experience) with multi-million annual budget responsibility across major platforms.
- Strong grasp of web conversion campaigns — pixels, events, landing page performance, and full-funnel optimization.
- Experience running global campaigns across multiple geographies and markets.
- Experience with app campaign mechanics and mobile attribution (MMPs like Singular, AppsFlyer, Adjust; SKAdNetwork, postbacks, etc.).
- Sharp analytical skills: advanced in Excel, including pivot tables, with a track record of proactively running weekly and ad hoc analyses to diagnose performance and drive decisions — not just reporting on results, but getting ahead of them.
- Comfortable operating in a fast-moving environment where channels, tools, and strategy evolve constantly.
Nice to Have
- Experience across a broad range of paid channels beyond the major social platforms (such as X, Snapchat, Pinterest).
Compensation
The annual salary range for the target level for this role is $145,000 – $170,000 (before equity).
Skills
Paid Social, Meta Ads, Tiktok Ads, Google Ads, Excel, Pivot Tables, Conversions Api, Mobile Measurement Partners, Singular, Appsflyer, Adjust, Skadnetwork, Roas, CPA, Incrementality Testing
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