Senior Growth Marketing Manager, Paid Social Media

Responsibilities

• Own global paid social channel performance across web and app conversion campaigns, subscriptions, and growth KPIs.
• Manage budgets, bidding strategies, audience segmentation, creative testing, pacing, forecasting, and spend allocation to achieve CPA and ROAS targets.
• Evaluate and pilot new paid social platforms and formats.
• Manage relationships with paid social platform representatives, including beta access, roadmap input, billing, and spend reconciliation.
• Conduct weekly and ad hoc performance analyses using Excel and related tools; diagnose trends and identify opportunities.
• Design and run incrementality tests, including geo holdouts and lift studies.
• Own tracking setup, Conversions API, mobile measurement partner integrations, and app attribution across platforms.
• Build scripts, dashboards, and testing frameworks to improve workflows and analysis.
• Analyze creative performance, provide structured feedback, brief new concepts, and drive iteration.
• Partner with lifecycle/CRM, product, data science, finance, and creative teams on audience strategy, budgets, and measurement.
• Translate campaign data into clear insights and recommendations for stakeholders.

Requirements

• 3+ years of hands-on experience managing conversion-optimized paid social campaigns across major platforms.
• Experience managing multi-million-dollar annual budgets.
• Strong knowledge of web conversion campaigns, pixels, events, landing-page performance, and full-funnel optimization.
• Experience running global campaigns across multiple geographies and markets.
• Experience with app campaign mechanics and mobile attribution.
• Advanced Excel skills, including pivot tables, with a track record of proactive performance analysis.
• Ability to work in a fast-moving environment where channels, tools, and strategies evolve.
• Must be eligible to work in the United States.
• Must work onsite five days per week.

Nice to Have

• Experience with paid channels beyond major social platforms, including X, Snapchat, or Pinterest.

Compensation and Benefits

• Base salary: $145,000–$170,000 before equity.
• Company equity package.
• 401(k) with 3% employer match and Roth 401(k).
• Medical, dental, and vision insurance, with PPO, HSA, and FSA options.
• Paid holidays, unlimited paid time off, and sick time.
• 16 weeks of paid parental leave.
• Creative education stipend.
• Commuter allowance.
• In-office lunch five days per week.