Senior Performance Marketing Manager
Leads global mobile user acquisition and performance marketing campaigns, managing large budgets and agency partners while optimizing growth, retention, and monetization. Requires hands-on campaign execution, strong mobile attribution and analytics expertise, and the ability to turn data into strategy.
About the job
Responsibilities
- Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth.
- Set creative strategy and optimize mobile install campaigns across Google UAC, Meta, TikTok, and programmatic partners.
- Optimize campaigns for high LTV/CAC, efficient spend, and sustainable global growth.
- Manage and hold agency partners accountable for goals, pacing, and execution quality.
- Use data-driven insights to improve CPI, retention, and monetization metrics.
- Collaborate with Marketing Analytics, Creative, Engineering, and Finance.
- Test new channels, creative approaches, and optimization strategies.
- Present strategic recommendations and translate campaign performance into actionable proposals for marketing leadership.
Requirements
- Experience running large-scale, global mobile acquisition campaigns.
- Strong analytical skills and expertise in mobile attribution and marketing analytics.
- Track record of owning and optimizing large performance marketing budgets through hands-on execution.
- Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
- Ability to translate data into strategy and communicate findings clearly to stakeholders at all levels.
- Experience managing agency partners against performance targets.
Nice-to-haves
- Performance marketing experience for a top subscription-based mobile app.
- Familiarity with geo-lift, incrementality testing, and media mix modeling.
- Passion for making education universally accessible.
Compensation
- Base salary range: $142,800–$193,200 USD.
- Equity compensation supplements base salary.
Skills
Mobile User Acquisition, Performance Marketing, Google Uac, Meta Ads, Tiktok Ads, Programmatic Advertising, Mobile Attribution, Marketing Analytics, Campaign Optimization, Ltv/Cac, Incrementality Testing, Media Mix Modeling
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