Senior Manager, Paid Acquisition
Leads Apollo.io’s paid acquisition engine across digital and offline channels, managing a large media budget, measurement strategy, experimentation, and a team of channel specialists. Requires 10+ years in performance marketing, substantial B2B SaaS experience, and expertise in attribution and analytics.
About the job
Responsibilities
- Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
- Manage an 8-figure annual budget with a focus on efficiency, incrementality, and pipeline contribution.
- Build and evolve the full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
- Drive systematic testing and experimentation across creative, audience, bid strategy, landing pages, and channel mix.
- Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with company goals.
- Own forecasting, pacing, and performance reporting, translating data into recommendations for senior leadership.
- Manage relationships with external agencies, media partners, and technology vendors.
- Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey.
Requirements
- 10+ years of experience in performance marketing, with significant experience in B2B SaaS.
- Proven track record of driving measurable results at a high-growth company while managing a large, complex media budget.
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels including TV, Audio, and OOH.
- Strong command of tracking and attribution, including pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
- Highly analytical, with experience working in data tools such as Looker and Amplitude.
- Experience building, managing, and mentoring senior individual contributors.
- Excellent communication skills and ability to distill complex data into clear narratives for executive audiences.
Compensation and Benefits
- Total cash compensation range: $159,200–$228,900 USD, depending on location and other factors.
- Benefits may include equity, company bonus, 401(k), paid holidays, flexible PTO, parental leave, employee assistance and wellbeing benefits, global travel coverage, life/AD&D/STD/LTD insurance, and FSA/HSA plus medical, dental, and vision benefits.
- Tier 1 pay range for San Francisco, New York City, and Seattle: $183,100–$228,900 USD.
- Tier 2 pay range for all other US locations: $159,200–$199,000 USD.
Skills
Google Ads, Microsoft Bing Ads, Meta Ads Manager, Linkedin Campaign Manager, Reddit Ads, Capi, Marketing Mix Modeling, Multi-Touch Attribution, Utm Frameworks, Looker, Amplitude, Paid Search, Paid Social, Connected Tv, Audio Advertising
Similar jobs
Performance Marketing jobs
Avoca
New York, NY
Build and scale Avoca’s paid acquisition and broader growth engine, owning strategy, experimentation, measurement, and pipeline outcomes. The role requires 5+ years of performance or growth marketing experience, deep Meta expertise, strong paid search skills, and a data-driven, hands-on approach.
Writer
New York, NYLeads full-funnel paid media programs across social, search, and display, using AI to personalize campaigns and support enterprise ABM and sales cycles. Requires 5+ years of paid marketing experience, strong analytics, and proficiency with major advertising platforms.
Brex
Salt Lake City, UTLeads Brex’s programmatic, video, audio, and emerging-channel media portfolio, combining investment strategy, audience development, experimentation, and measurement to drive scalable B2B growth. Requires 7+ years of growth or performance marketing experience and deep programmatic expertise.
Fieldguide
San Francisco, CA
Own Fieldguide’s paid growth engine across search, social, third-party media, conversion optimization, budgeting, and full-funnel measurement. The role requires 5+ years of hands-on B2B performance marketing experience, strong attribution and CRO skills, and demonstrated AI-enabled execution.
Talkiatry
Remote
Own and scale direct-response paid social acquisition across Meta, TikTok, and future channels, managing large budgets and improving CAC efficiency. The role requires 5+ years of performance marketing experience, strong analytical and experimentation skills, and hands-on expertise in B2C services or subscriptions.