Growth Lead, Performance

Responsibilities

• Build and scale paid social and paid search into major revenue drivers.
• Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization.
• Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages.
• Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline.
• Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue.
• Partner with Sales, Revenue Operations, and Product Marketing on ICPs, lead quality, SLAs, and pipeline handoff.
• Use AI and automation to accelerate campaign development, analysis, and experimentation.
• Identify, test, and scale growth channels beyond paid acquisition.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company.
• Track record of personally building and scaling paid social programs, with deep Meta expertise.
• Strong paid search experience and fluency across media, creative, conversion, and measurement.
• Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential.
• History of managing toward qualified pipeline and revenue rather than only leads, clicks, or platform-reported conversions.
• Strong analytical and creative judgment, with the ability to turn customer insight and performance data into hypotheses and campaigns.
• Broad growth experience and ability to build, test, and scale channels beyond paid media.
• Fluency with AI tools and automation.

Nice to Have

• Experience marketing to mid-market buyers in a high-velocity sales motion.
• Experience in vertical SaaS or home services.
• Track record of building new growth channels from zero and scaling them into meaningful pipeline sources.

Compensation and Benefits

• Expected on-target earnings of $160,000–$210,000, including base salary, bonus, and equity.
• Medical, dental, and vision insurance.
• Company-sponsored 401(k).
• Flexible paid time off and U.S. federal holidays.
• Company-wide off-sites.
• Daily in-office lunch, dinner when working late, commuter benefits, and late-night rideshare.
• Standing desks, workspace accommodations, and core tools and software provided.