Senior Paid Marketing Manager
Leads full-funnel paid media programs across social, search, and display, using AI to personalize campaigns and support enterprise ABM and sales cycles. Requires 5+ years of paid marketing experience, strong analytics, and proficiency with major advertising platforms.
About the job
Responsibilities
- Build and manage paid marketing programs across social, search, and display channels.
- Use AI tools to personalize campaigns and scale them efficiently.
- Develop and execute account-based marketing strategies targeting enterprise accounts.
- Partner with sales to support long enterprise sales cycles.
- Collaborate with marketing to align paid media with brand, content, and lifecycle initiatives.
- Set up and optimize targeting, bidding, and budget allocation.
- Analyze campaign performance and report on ROI, pipeline, and revenue impact.
- Manage agency and vendor relationships.
Requirements
- 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns.
- Experience using AI to personalize or scale marketing programs.
- Strong understanding of enterprise sales cycles and how paid media supports them.
- Experience working cross-functionally with marketing, sales, and product teams.
- Proficiency with major advertising platforms.
- Strong analytical skills and the ability to turn campaign data into budget and targeting decisions.
- Clear communication across marketing, sales, and product, with effective stakeholder alignment.
Benefits
- Generous paid time off and company holidays.
- Medical, dental, and vision coverage for employees and families.
- 16 weeks of paid parental leave for all parents.
- Fertility and family planning support.
- Early-detection cancer testing.
- Flexible spending account and dependent care FSA options.
- Health savings account for eligible plans, with company contribution.
- Wellness, learning and development, and work-life stipends.
- Company-wide and team off-sites.
- Competitive compensation, company stock options, and 401(k).
Skills
Account-Based Marketing, Artificial Intelligence, Google Ads, Linkedin Ads, Meta Ads, Paid Media, Performance Marketing, Search Advertising, Display Advertising, Social Media Advertising, Campaign Optimization, Budget Allocation, ROI Analysis, Pipeline Analytics, Vendor Management
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