Head of Performance Marketing - Letaido
Own and build Letaido’s paid acquisition function from the ground up, covering strategy, budgets, creative testing, measurement, and cross-functional insight sharing. The role requires strong analytical and creative judgment, hands-on platform experience, and onsite collaboration.
About the job
Responsibilities
- Own paid acquisition end to end, including channel strategy, budget allocation, targeting, creative direction, and measurement.
- Develop and test audience hypotheses and customer acquisition strategies.
- Build a systematic creative testing program with hooks, angles, evidence-based briefs, and a consistent testing cadence.
- Measure CAC, payback, incrementality, and channel performance; identify when channels are receiving undue credit for existing demand.
- Source advertising material and insights from content, product marketing, partnerships, support, and product teams.
- Share paid acquisition learnings to inform broader marketing positioning.
- Make disciplined spending decisions, including stopping underperforming channels.
- Use Letaido to build reporting and analysis and identify product gaps.
Requirements
- Experience building a paid acquisition program from scratch.
- Ability to independently analyze performance data and explain business implications.
- Strong creative judgment and ability to brief effective advertising.
- Experience evaluating channel effectiveness and discontinuing channels that do not produce incremental results.
- Strong cross-functional collaboration skills.
- Willingness to work hands-on in advertising platforms in an early-stage environment.
- Willingness to work onsite with the team.
Nice-to-haves
- Experience marketing developer tools, marketing tools, or products sold to practitioners.
- Experience with AI agents or LLM tooling.
- Experience running paid acquisition for both self-serve and sales-assisted products.
- Ability to build reporting independently.
- Experience using creators, communities, or newsletters as paid channels.
Compensation and Benefits
- Annual company retreat.
- Conference and learning budget.
- Equipped office with provided lunch.
Skills
Paid Acquisition, Audience Targeting, Creative Testing, Budget Allocation, Customer Acquisition Cost, Incrementality, Marketing Analytics, Performance Measurement, Advertising Platforms, Reporting, AI Agents, Llm Tooling, Creator Marketing
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