Head of Performance Creative Strategy
Leads the strategy and hands-on execution of performance creative for advisor acquisition, building a testing system, creator program, and new creative strategy function. Requires performance marketing experience, structured experimentation skills, AI fluency, and the ability to lead while executing.
About the job
Responsibilities
- Own performance creative strategy for advisor acquisition, including tone, pacing, guardrails, personas, concepts, angles, and formats.
- Build a structured creative testing system with hypotheses, isolated variables, decision criteria, and a compounding library of learnings.
- Analyze performance by concept, angle, and format; determine what to scale, iterate, or retire; and translate findings into briefs.
- Brief and ship static, video, creator, UGC, and emerging-format assets with the Creative Studio and AI tools.
- Partner with Growth Marketing Managers on channel-specific creative, hooks, messaging, and landing-page alignment.
- Design and build a compliant, repeatable creator and UGC program.
- Use AI for research, analysis, concept generation, copy, image/video generation, and rapid asset variation.
- Perform hands-on strategy and execution while building the function, then resource it with contractors, freelancers, and future hires.
- Collaborate with Creative, Growth Marketing, and Data teams.
Requirements
- At least 3 years owning performance creative strategy for performance and direct-response marketing.
- Experience running structured creative testing programs and isolating why tests succeed or fail.
- Ability to translate performance data into creative direction and executable briefs.
- Hands-on daily fluency with AI creative tools.
- Experience managing or mentoring creative teams while remaining hands-on.
- Experience creating ads for elevated brands and balancing conversion with brand quality.
- Strong cross-functional collaboration and ownership.
Strongly Preferred
- Subscription or marketplace growth marketing experience.
- Both agency and in-house experience.
- Interest in travel.
- Experience building creator or UGC programs in regulated, licensed, or compliance-heavy environments.
- Experience establishing a creative strategy function from scratch.
Success Measures
- Creative win rate against control.
- Incremental ROAS and CPA improvement attributable to creative.
- Testing velocity for new concepts and variants.
- Learning velocity, format and channel fit, and incrementality.
Compensation and Benefits
- The posting does not specify compensation or benefits.
Skills
Performance Marketing, Creative Strategy, Direct Response Marketing, Creative Testing, A/B Testing, Ai Creative Tools, Copywriting, Image Generation, Video Generation, Ugc, Creator Marketing, Growth Marketing, Roas, CPA, Data Analysis
Similar jobs
Performance Marketing jobs
Ahrefs
Palo Alto, CAOwn and build Letaido’s paid acquisition function from the ground up, covering strategy, budgets, creative testing, measurement, and cross-functional insight sharing. The role requires strong analytical and creative judgment, hands-on platform experience, and onsite collaboration.
Apartment List
United States
Own and optimize paid search acquisition programs across Google Ads and Microsoft Ads, using experimentation and performance analysis to drive renter growth. The role requires 3+ years of performance marketing experience, including 2+ years in paid search, plus strong analytical and cross-functional collaboration skills.
Suno
New York, NY
Leads global paid social performance across web and app campaigns, owning budgets, attribution, testing, analytics, and platform partnerships. Requires senior-level paid social experience, multi-million-dollar budget management, advanced Excel analysis, and mobile measurement expertise.
Fetch
United States
Leads performance marketing analytics to evaluate acquisition efficiency, customer quality, and long-term value. The role requires 7+ years of quantitative experience, advanced SQL, Python or R, marketing measurement expertise, experimentation skills, and strong stakeholder communication.
Brex
Salt Lake City, UTLeads Brex’s programmatic, video, audio, and emerging-channel media portfolio, combining investment strategy, audience development, experimentation, and measurement to drive scalable B2B growth. Requires 7+ years of growth or performance marketing experience and deep programmatic expertise.