Senior Associate, Performance Marketing
Own and optimize paid search acquisition programs across Google Ads and Microsoft Ads, using experimentation and performance analysis to drive renter growth. The role requires 3+ years of performance marketing experience, including 2+ years in paid search, plus strong analytical and cross-functional collaboration skills.
About the job
Responsibilities
- Optimize paid search campaigns, primarily across Google Ads and Microsoft Ads, to drive renter growth and maximize ROAS.
- Identify keyword opportunities and audience segments to expand search acquisition.
- Design and execute A/B tests for ad copy and bidding strategies.
- Analyze performance data, identify trends and anomalies, and deliver actionable recommendations.
- Collaborate with brand, analytics, product, and engineering teams.
- Own user acquisition, cost per acquisition, click-through rate, and search marketing efficiency metrics.
- Develop performance reports and translate search data into stakeholder recommendations.
- Monitor platform updates, algorithm changes, and industry best practices.
- Contribute paid search best practices and testing learnings to the performance marketing playbook.
- Document paid search learnings and testing outcomes.
Requirements
- 3–4+ years of performance marketing experience, including at least 2+ years focused on paid search or SEM.
- Proven experience managing Google Ads and Microsoft Ads campaigns end-to-end.
- Strong understanding of the search marketing funnel and relevant performance metrics.
- Experience developing and scaling search campaigns and keyword strategies.
- Strong analytical thinking, problem-solving, communication, and project management skills.
- Ability to collaborate effectively with diverse teams.
Nice to Have
- Google Tag Manager and conversion tracking experience.
- Familiarity with Apple Search Ads.
- Experience with automated bidding strategies and machine learning optimization.
- Experience in real estate technology, marketplaces, or the technology industry.
Compensation and Benefits
- Total target compensation: $98,000–$151,000 annually, depending on US compensation zone, including base salary and bonus.
- Base salary ranges: $88,000–$135,000 annually, depending on zone.
- Equity may be included.
- Benefits include medical, dental, and vision coverage; unlimited flexible time off; home office, health and wellness, parental, and family support; 401(k); mortgage savings; team events; mentorship and training; and career development opportunities.
Skills
Google Ads, Microsoft Ads, Paid Search, Sem, Roas, A/B Testing, Keyword Strategy, Audience Segmentation, Google Tag Manager, Conversion Tracking, Apple Search Ads, Automated Bidding, Machine Learning, Performance Analytics, Google Analytics
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