Senior Performance Marketing Manager
Drives paid digital marketing performance across SEM, display, and social channels, connecting campaign activity to pipeline and revenue. The role requires 5+ years of relevant experience, strong experimentation and analytics skills, and experience with ABM-oriented spend in a B2B SaaS environment.
About the job
Responsibilities
Agency Collaboration and Campaign Strategy
- Partner with the digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising.
- Apply established campaign practices and sound judgment to reach the right accounts and buyers with the right message.
Full-Funnel Performance Measurement
- Measure and report performance from awareness and engagement through pipeline and revenue impact.
- Evaluate performance factors and translate results into clear, actionable stakeholder insights.
Cross-Functional Campaign Integration
- Collaborate with product marketing, field marketing, and demand generation teams.
- Deliver integrated campaigns across paid digital channels.
Account Tiering and ABM-Aligned Spend
- Apply account tiering and an ABM approach to digital spend.
- Adjust budget, targeting, and prioritization based on account value and strategic importance.
Experimentation and Optimization
- Develop and run structured tests covering creative, targeting, channels, and bidding strategies.
- Resolve performance issues, improve outcomes, and inform broader digital strategy.
Market and Channel Trends
- Track market trends and identify emerging channels, tools, and tactics.
- Recommend approaches to improve the digital program.
Budget and Resource Management
- Manage SEM, display, and social advertising budgets.
- Allocate spend to maximize ROI and pipeline contribution.
Requirements
- Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree.
- Hands-on experience managing SEM, display, and social advertising campaigns, preferably with an external agency.
- Experience measuring full-funnel performance and connecting digital activity to pipeline and revenue outcomes.
- Experience applying account tiering or ABM principles to digital spend, targeting, and budgeting.
- Track record of building and running experimentation frameworks for paid digital performance.
- Familiarity with the B2B SaaS marketing technology ecosystem, including advertising platforms, analytics tools, and ABM or intent data providers.
- Full understanding of digital marketing in a B2B SaaS environment, with the ability to resolve campaign performance issues creatively and practically.
Performance Measures
- Full-funnel performance and attribution from channel and campaign to pipeline and revenue.
- Engagement and pipeline generated relative to investment across account tiers.
- Number and quality of experiments and resulting campaign performance lift.
- Timely, on-strategy execution with agency and cross-functional partners, including measurable performance improvement.
Competencies
- Proficiency with SEM, display, and social advertising platforms.
- Revenue-first thinking focused on pipeline and revenue rather than impressions or clicks alone.
- Analytical judgment, hypothesis formation, and decision-ready experimentation.
- Productive relationship-building with internal partners, agencies, and advertising platform contacts.
- Curiosity and adaptability with emerging channels and market shifts.
Compensation and Benefits
- Base salary range: $113,185.50–$125,005.40.
- Full-time benefits include health coverage, paid parental leave, paid time off and holidays, quarterly self-care days, stock options, life and disability insurance, a 401(k) employer match, equipment support, and learning and wellness programs.
Skills
Sem, Display Advertising, Social Advertising, Account-Based Marketing, Demand Generation, Campaign Optimization, A/B Testing, Digital Analytics, Marketing Attribution, Pipeline Marketing, B2B SaaS, Ad Platforms, Intent Data
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