Paid Media Strategy & Execution
- Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.
- Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.
Budget Ownership & Performance Optimization
- Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.
- Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.
- Oversee both direct spend and third-party vendor investments.
Always-On Campaign Management & Campaign Partnerships
- Run always-on paid media programs that create continuous demand generation.
- Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.
Audience Targeting, ABM & Retargeting
- Design and execute sophisticated audience targeting strategies.
- Build and optimize account-based marketing programs for priority accounts.
- Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.
Pipeline & MQL Delivery
- Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks.
- Monitor results regularly and proactively identify and address performance gaps.
Channel Diversification & Experimentation
- Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies.
- Continuously evaluate new opportunities to improve performance and expand reach.
Landing Page & Conversion Rate Optimization
- Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences.
- Drive testing and optimization initiatives based on performance data and user behavior insights.
Bid Strategy & Platform Automation
- Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features.
- Understand when to rely on automation and when manual intervention is required.
Agency & Contractor Management
- Manage agencies, contractors, freelancers, and platform representatives.
- Establish clear expectations, accountability measures, and performance standards.
Competitive & Market Intelligence
- Monitor market trends, competitive activity, and emerging channel opportunities.
- Use insights to strengthen targeting, messaging, and overall paid media strategy.
Reporting & Executive Communication
- Deliver clear, data-driven reporting to senior stakeholders and executive leadership.
- Serve as the subject matter expert for paid media performance and strategy.
- Represent paid media insights in customer, prospect, and executive conversations as needed.
Required Qualifications
- 7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale.
- Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance.
- Deep hands-on expertise across two or more of: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, Programmatic Display, CTV/OTT.
- Experience managing and optimizing six- or seven-figure annual paid media budgets.
- Strong account-based marketing (ABM) experience.
- Experience using platforms such as 6sense.
- Strong analytical and reporting capabilities, including experience with Salesforce, Tableau, Dreamdata, Looker, Google Analytics, or comparable platforms.
- Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks.
- Experience managing agencies, vendors, and external partners.
- Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce.
- Ability to build reporting, analyze results, and generate actionable insights independently.
Preferred Qualifications
- Experience in a B2B SaaS or technology company.
- Enterprise software marketing experience.
- Experience working in complex buying environments with long sales cycles.
Competencies
- Ownership Mentality, Analytical Rigor, Strategic Thinking with Executional Depth, Curiosity & Experimentation, Clear & Confident Communication, Cross-Functional Collaboration, Bias for Action, High Standards.
Compensation
Base Salary Range: $113,185.50 - $166,005.40. Other compensation may include a bonus program or commission plan, and stock options. Benefits include health insurance, 401K matching, paid time off, and more.
6senseUnited States
