Growth Marketing Lead, Performance

Responsibilities

• Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.
• Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health.
• Develop hypotheses, test, and iterate fast. Orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.
• Measure rigorously, act intuitively. Understand incrementality, multi-touch attribution, and test design.
• Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.

Requirements

• Bachelor’s degree from an accredited university
• 4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
• Demonstrated success scaling paid social and search programs while maintaining efficiency
• T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — owned or can credibly own adjacent levers (CRO, partnerships, web experiments)
• Rigorous about measurement and can tell real incremental growth from vanity metrics
• Strong creative instincts and can direct high-velocity creative testing by briefing a creative team well
• Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable

Nice to Have

• Experience scaling marketplace businesses
• Have built and scaled accounts from scratch