Growth Marketing Lead, Performance
Own paid acquisition strategy across paid social, search, and emerging channels. Drive pipeline and revenue growth while balancing CAC and marketplace health in a high-growth startup.
About the job
Responsibilities
- Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.
- Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health.
- Develop hypotheses, test, and iterate fast. Orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.
- Measure rigorously, act intuitively. Understand incrementality, multi-touch attribution, and test design.
- Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.
Requirements
- Bachelor’s degree from an accredited university
- 4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
- Demonstrated success scaling paid social and search programs while maintaining efficiency
- T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — owned or can credibly own adjacent levers (CRO, partnerships, web experiments)
- Rigorous about measurement and can tell real incremental growth from vanity metrics
- Strong creative instincts and can direct high-velocity creative testing by briefing a creative team well
- Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable
Nice to Have
- Experience scaling marketplace businesses
- Have built and scaled accounts from scratch
Skills
Paid Social, Paid Search, Performance Marketing, Conversion Rate Optimization, Multi-Touch Attribution, Incrementality Testing, Creative Testing, Budget Management, A/B Testing, Landing Page Optimization
Similar jobs
Performance Marketing jobs
6sense
United States
Drives paid digital marketing performance across SEM, display, and social channels, connecting campaign activity to pipeline and revenue. The role requires 5+ years of relevant experience, strong experimentation and analytics skills, and experience with ABM-oriented spend in a B2B SaaS environment.
Brex
Salt Lake City, UTOwn and scale Meta-led paid social acquisition, optimizing CAC, conversion, and downstream pipeline through measurement strategy, audience development, experimentation, and creative testing. Requires 5+ years of growth or performance marketing experience and deep hands-on Meta expertise.
Rula
United States
Own day-to-day execution and optimization of a large-scale paid search program across Therapy and Psychiatry, using value-based bidding and LTV frameworks to drive patient starts. Requires 4+ years of hands-on paid search experience, significant budget management, and strong analytical skills.
Rover
United States
Leads Rover’s upper-funnel media strategy across television, audio, out-of-home, and programmatic channels, owning agency performance, measurement, budget stewardship, and AI-enabled marketing operations. Requires 8+ years of consumer media strategy experience, MMM and Geo-Uplift fluency, and strong automation expertise.
Apartment List
United States
Own and optimize paid search acquisition programs across Google Ads and Microsoft Ads, using experimentation and performance analysis to drive renter growth. The role requires 3+ years of performance marketing experience, including 2+ years in paid search, plus strong analytical and cross-functional collaboration skills.