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FluentFluentNew York, NY

Senior Campaign Strategist, Advertiser Success

The Senior Campaign Strategist will develop and execute strategic advertising campaigns, optimize ad placements, and provide data-driven insights to clients. This role requires a strong analytical background and experience in performance marketing.

115k – 130k
On-site2+ YOEPerformance Marketing

About the role

What You'll Do:

  • Develop and implement comprehensive campaign strategies for a diverse portfolio of advertisers.
  • Collaborate with internal teams to optimize ad placements and increase engagement.
  • Make data-driven adjustments to meet client objectives.
  • Providing strategic insights and performance updates to top clients, as well as clients still in growth mode.
  • Understand clients' business goals and translate them into actionable campaign strategies.
  • Assess the downstream quality of acquired users by monitoring retention and lifetime value metrics.
  • Excellent at cross-team collaboration.
  • Coordinate with the Data Science and Product teams to refine targeting algorithms and attribution models.
  • Analyze campaign data to identify trends, opportunities, and areas for improvement.
  • Prepare and present regular performance reports to clients and internal stakeholders.

Requirements

  • Bachelor's degree in marketing, business, or related field.
  • 2+ years of experience in digital marketing, preferably in a performance-based environment.
  • Familiarity with cohort analysis, retention metrics, and lifetime value frameworks --or a demonstrated ability to learn them quickly.
  • Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau).
  • Experience with AI.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple campaigns and clients simultaneously.
  • Familiarity with post-transaction advertising platforms is a plus.

Benefits

  • Competitive compensation
  • Ample career and professional growth opportunities
  • Health, dental, and vision insurance
  • Pre-tax savings plans and transit/parking programs
  • 401K with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company!

Skills

Digital MarketingPerformance MarketingCohort AnalysisRetention MetricsLifetime ValueExcelSQLTableauAICampaign Management
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