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KustomerKustomerNew York, NY

Performance Marketing Strategist

Owns and scales paid acquisition across Google, LinkedIn, and emerging channels for B2B SaaS pipeline growth. Leverages AI for creative production, automation, experimentation, and funnel optimization. Requires 7+ years performance marketing experience with proven revenue impact.

120k – 170k
Hybrid7+ YOEPerformance Marketing

About the role

Responsibilities

  • Design and build scalable acquisition systems across paid, organic, and lifecycle channels
  • Strategic and repeatable delivery of consistent MQL pipeline
  • Develop automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
  • Create high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
  • Leverage LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
  • Build and maintain marketing data pipelines (e.g., connecting CRM, product data, and ad platforms)
  • Analyze funnel performance, attribution, and conversion trends
  • Partner with RevOps, Sales, and Product to improve lead quality, routing, and conversion rates
  • Optimize conversion rates across the website and key funnel steps (visitor → lead → opportunity)
  • Identify and test new acquisition channels, including emerging AI-native platforms
  • Support and enhance signal-based and intent-driven marketing programs

Qualifications

  • 7+ years of experience in performance marketing or demand generation in B2B SaaS
  • Depth of expertise in PPC, Outbound, Email, CRO, SEO, audience targeting, and campaign measurement/optimization
  • Experience working with AI-forward products or marketing AI-driven solutions
  • Proven track record of driving pipeline and revenue from paid channels
  • Deep understanding of attribution, funnel metrics, and B2B buying journeys
  • Experience managing agencies and cross-functional stakeholders
  • Strong analytical skills and comfort with performance data and reporting tools
  • Familiarity with marketing tech stacks such as HubSpot, Salesforce, Clearbit, Apollo, Navattic, and Asana
  • Experience experimenting with and using AI tools for campaign optimization, creative generation, and workflow automation
  • Excellent communication and collaboration skills

Nice-to-Haves

  • Experience in CX and/or AI-native SaaS companies
  • Experience with CRO and landing page optimization
  • Familiarity with intent-based or signal-driven marketing

Skills

Google AdsLinkedin AdsPpcHubSpotSalesforceClearbitApolloAI ToolsLLMsCroSEOAttribution Modeling

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