Director of Media Strategy & Activation
Leads Dropbox’s integrated brand and performance media strategy, owning investment decisions, channel execution, agency partnerships, measurement, and team growth. The role requires 10+ years in media or digital marketing, substantial people leadership, deep paid-channel expertise, and strong analytical fluency.
About the job
Responsibilities
- Build and own a unified media strategy across brand and performance marketing.
- Set annual and quarterly investment theses, define channel portfolios, and make spend tradeoffs.
- Manage total media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels.
- Own planning, forecasting, pacing, and in-quarter budget reallocation against efficiency and growth targets.
- Integrate brand and performance media through reach, frequency, creative strategy, and channel-mix planning.
- Design and operate the appropriate mix of in-house capabilities and agency partnerships.
- Develop AI-enabled workflows for creative production and testing, audience modeling, budget allocation, bid strategy, reporting, and quality control.
- Connect media signals to activation, conversion, product-qualified leads, expansion, and retention in partnership with Product Growth, Sales, and Marketing Data Science.
- Partner on attribution, incrementality testing, and media mix modeling; translate performance tradeoffs into executive recommendations.
- Lead and grow channel and brand media teams, including ownership clarity, measurement, hiring, coaching, performance management, and organizational design.
Requirements
- 10+ years of experience in media, performance marketing, or digital marketing with increasing leadership responsibility at a high-growth B2B and/or B2C company.
- 4+ years leading teams, including hiring, coaching, performance management, and organizational design.
- Hands-on expertise across paid search, paid social, programmatic, display, video, and mobile, including planning, forecasting, budget pacing, audience design, and performance management.
- Experience owning brand media alongside performance media, including brand-lift measurement, reach and frequency planning, and creative performance optimization.
- Track record managing significant media budgets and demonstrating impact on acquisition efficiency, pipeline, or revenue.
- Experience managing agency and vendor ecosystems and building in-house capabilities.
- Strong analytical fluency in attribution, incrementality testing, MMM/MTA concepts, and unit economics such as CAC, LTV, and payback.
- Experience marketing across self-serve, product-led, and sales-assisted motions and consumer, SMB, and mid-market segments.
- Excellent executive communication and recommendation-building skills.
Nice-to-Haves
- Agency and in-house experience, ideally building media expertise agency-side before leading media at a technology or high-growth company.
- Experience using AI-enabled or agentic media workflows for creative generation and testing, audience modeling, automated reporting, budget optimization, or bid optimization.
- Experience building a media strategy or media planning function.
- Familiarity with CDPs, marketing automation, attribution platforms, tagging, and data governance.
- Experience navigating privacy changes, cookie deprecation, and first-party data strategy.
- Multi-product portfolio experience, including cross-sell and attach motions.
- International or EMEA media experience.
Compensation
- US Zone 2: $205,800–$278,400 USD.
- US Zone 3: $182,900–$247,500 USD.
Skills
Paid Search, Paid Social, Programmatic Advertising, Display Advertising, Video Advertising, Mobile Advertising, Affiliate Marketing, Media Mix Modeling, Incrementality Testing, Attribution, Marketing Automation, Customer Data Platforms, Audience Modeling, Budget Forecasting, Bid Optimization
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