Sr. Director, Product Marketing
Sr. Director of Product Marketing owning the technical narrative for Yubico’s identity security platform. Translate cryptographic capabilities into compelling messaging and GTM strategies for developers, security architects, and CISOs; create machine-readable technical content optimized for AI/LLM consumption. Requires 10+ years in IAM/cybersecurity and deep protocol knowledge.
About the job
Responsibilities
- Evolve the technical narrative: Define, build, and maintain technical messaging and positioning frameworks for Yubico's digital identity platform, connecting capabilities to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure.
- Create machine-readable content architecture: Author structured, factual technical collateral (reference architectures, integration guides, specification matrices) optimized for RAG and LLM-driven vendor evaluations.
- Drive strategic launch momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts, ensuring global sales readiness, partner enablement, and external technical authority.
- Enable the technical field: Develop technical pitch decks, reference implementations, interactive demos, and PoC guides for Solutions Engineers and Sales teams to handle complex technical inquiries.
- Perform deep-tech competitive intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor MFA offerings to create actionable competitive battlecards.
- Community & ecosystem evangelism: Act as technical security spokesperson at events (RSA, Black Hat, Identiverse), deliver webinars, and engage with developer and security engineering forums.
Requirements
- 10+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security.
- Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (Entra ID or Active Directory).
- Strategic understanding of how LLMs, vector databases, and RAG systems crawl, parse, and recommend technical enterprise software and hardware.
- Proven ability to communicate low-level cryptographic mechanics to security researchers and business risk mitigation to enterprise CISOs.
- Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience.
Nice-to-Haves
- Strong technical background in Cybersecurity and Identity.
- Experience writing for both human decision-makers and generative search engines.
- Hands-on experience with competitive analysis at the protocol level.
- Ability to present at premier industry events and engage with technical communities.
Skills
Product Marketing, Technical Writing, Developer Relations, Solutions Engineering, IAM, Cryptography, Fido2, Webauthn, Pki, Oauth 2.0, OIDC, SAML, Zero Trust, RAG, LLMs
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