Director, Marketing Strategy

What you'll do

• Own go-to-market strategy for capital solutions: Lead GTM strategy for the products, services, and features we bring to capital providers. Set the launch narrative, define the audience and segmentation, and make the strategic calls on sequencing and positioning in partnership with product, commercial, and marketing teams.
• Define positioning and messaging: Build differentiated positioning and value propositions for the capital provider audience, grounded in how institutional investors actually evaluate, decide, and deploy. Make sure Crux is described consistently and credibly across every team and touchpoint.
• Be an authority on capital providers: Hold a deep internal understanding of the investors and capital providers Crux serves: their mandates, workflows, constraints, and decision drivers. Bring that depth into positioning, messaging, roadmap, and commercial conversations.
• Turn market and customer insight into strategy: Synthesize customer feedback, competitive signals, and market dynamics into a clear point of view on where we play and how we win with capital providers. Partner with product, market intelligence, and commercial teams to pressure-test it and act on it.
• Equip commercial teams: Give commercial teams the narratives and enablement they need to win sophisticated capital conversations, including pitch decks, battlecards, and training. Raise the quality and consistency of how Crux shows up in front of investors.
• Lead across teams: Serve as the marketing strategy partner for the capital side of the business. Align product, commercial, and marketing stakeholders around shared narratives and priorities, and hold the room when those priorities compete.

What you bring

Required experience

• 8+ years in B2B marketing, marketing strategy, or an adjacent strategic function, with some experience in a startup or high-growth environment and meaningful direct exposure to institutional investors, including genuine fluency in how banks, funds, corporate finance teams, or other capital providers evaluate opportunities and deploy capital.
• Professional experience in financial services.
• A track record of setting strategy and making the call, not just executing against someone else's plan.
• Experience supporting multi-product organizations with multiple buyer personas.
• Demonstrated ability to translate complex financial or technical concepts into clear, differentiated positioning.
• Experience building enablement that measurably improves how customer-facing teams sell.
• Executive presence and stakeholder leadership. You can influence senior cross-functional partners and hold your own with sophisticated internal and external audiences.
• Analytical, structured, first-principles thinker who turns messy signals into clear positioning and strategy.

What We Bring

Compensation

• Cash compensation: Base salary: $175,000+ depending on relevant experience, not inclusive of equity value. Company wide bonus: $10,000 - $40,000 tied to revenue goals. Stock options in a rapidly growing company.

Benefits

• Healthcare: We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 70% for dependents (total as a group), if relevant.
• Dental & vision: We cover 100% of premiums for employees and 50% for dependents (each), if relevant.
• Holidays: 10 company holidays per year.
• Paid time off: 20 days per year.
• 401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup).
• Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.

Culture & working dynamic

• Remote-first operating model: Work from anywhere in the US and Canada, or work out of our optional offices in DC (open) and NYC (open). Optional co-working opportunities with co-workers in Bay Area, Seattle, Denver, Boston, LA, and beyond.
• High growth & high ownership culture: We grow quickly by giving extremely talented people a lot of responsibility.
• Best of financial services & technology: We have brought together a team that are experts in clean energy finance, and the best technologies. Use your expertise while getting to be on the cutting edge of applying AI to your day and your clients’ experience.
• Regular team offsites: We sustain culture by bringing the entire company together 3 times a year. Individual teams may also meet up more frequently.