Senior Content Marketing Manager
The Senior Content Marketing Manager will create and scale B2B marketing content across partner programs, campaigns, product launches, and sales enablement. The role requires at least five years of content marketing experience, exceptional writing and editing skills, and strong cross-functional project management.
About the job
Responsibilities
Channel & Go-to-Market Content
- Develop marketing content for resellers, distributors, MSSPs, ISACs, technology alliances, and other partner audiences.
- Create content for partner recruitment, onboarding, activation, integrated marketing campaigns, product-led growth, public sector, and industry initiatives.
- Identify partner-content gaps and build reusable resources across partners, regions, and campaigns.
- Collaborate with Product Marketing, Channel & Alliances, Demand Generation, Sales, and Regional Marketing on launches, campaigns, and partner initiatives.
Content Development & Execution
- Produce blogs, email campaigns, landing pages, customer stories, solution briefs, webinars, videos, sales collateral, and campaign assets.
- Develop SEO content, executive thought leadership, partner enablement materials, vertical messaging, customer success stories, and educational content.
- Repurpose content across channels and audiences.
- Interview subject-matter experts and customers to translate complex concepts into clear marketing content.
Campaign Planning & Editorial
- Identify content opportunities and contribute to the editorial calendar.
- Coordinate with designers, social media managers, video producers, agencies, and other stakeholders to deliver content on schedule.
Requirements
- 5+ years of B2B content marketing experience, preferably in cybersecurity.
- Experience creating content for channel or alliance programs, including partner campaigns, enablement, and co-marketing assets, strongly preferred.
- Exceptional writing, editing, and project management skills.
- Experience developing email campaigns, landing pages, blogs, customer stories, webinars, sales collateral, and digital marketing content.
- Ability to collaborate effectively with cross-functional marketing, sales, and technical teams.
Nice to Have
- Familiarity with security operations, exposure management, threat intelligence, or enterprise security.
- Experience developing video or multimedia marketing content.
- Experience using AI tools for content creation and editing.
Compensation & Benefits
- High-cost-of-living locations: $131,000–$165,000 USD, plus bonus eligibility and equity.
- Other locations: $118,000–$157,000 USD, plus bonus eligibility and equity.
- Remote pay may be localized to 83%–100% of the applicable range based on employee work location.
- Benefits include equity, health, dental and vision coverage, retirement contributions, parental leave, mental health and wellness benefits, flexible PTO, and a professional development stipend.
Skills
Content Marketing, B2B Marketing, Cybersecurity, SEO, Writing, Editing, Project Management, Email Marketing, Landing Pages, Webinars, Sales Collateral, Partner Enablement, Video Production, AI Tools
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