Senior Content Marketing Strategist

Responsibilities

• Set strategy, roadmaps, and editorial direction for high-impact content programs supporting brand, audience, and pipeline priorities.
• Own full-funnel content programs from opportunity identification and strategic briefing through production, distribution, optimization, and measurement.
• Build and lead customer- and expert-first content through executive interviews, subject-matter-expert conversations, customer research, customer proof, peer-to-peer content, and user-generated voices.
• Use content, audience, and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate impact on brand and pipeline goals.
• Advise cross-functional partners on messaging, audience strategy, content selection, and program priorities.
• Identify content gaps and build scalable, AI-enabled approaches that improve quality, speed, consistency, and measurable impact.
• Partner with product marketing, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders.
• Own content workstreams for research reports, event content, and product-launch blogs, ensuring quality and timelines with minimal oversight.
• Set editorial standards and elevate the quality and voice of external content.

Requirements

• 6+ years of B2B content marketing experience, or equivalent experience in communications, journalism, or a related field.
• Strong portfolio of full-funnel, enterprise-oriented, thought-leadership, research, customer-proof, and other customer-facing content.
• Experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement.
• Exceptional writing and editing skills, including the ability to translate technical and data-heavy topics into compelling, accessible narratives.
• Ability to design content ecosystems connecting audience needs, funnel stages, formats, channels, and business outcomes.
• Experience conducting executive and subject-matter-expert interviews and turning conversations into high-impact content.
• Experience developing differentiated content from proprietary data, customer insights, executive perspectives, or subject-matter expertise.
• Strong strategic judgment, prioritization, and decision-making in ambiguous, cross-functional environments.

Nice to Have

• Familiarity with physical operations, fleet management, or the transportation industry.

Compensation

• United States compensation range: $116,000–$137,000 USD.
• Benefits may include health, pharmacy, optical and dental care, paid time off, disability coverage, life insurance, and 401(k) contributions, subject to eligibility.