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NectarsocialNectarsocialPalo Alto, CA

Senior Product Marketing Manager

Owns positioning, messaging, and GTM strategy for AI-native social commerce platform. Partners with sales and product teams on launches, competitive intelligence, and enablement materials. Requires 4-7 years B2B SaaS product marketing experience.

150k – 185k/yr
Hybrid4+ YOEProduct Marketing

About the role

Responsibilities

  • Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
  • Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
  • Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
  • Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
  • Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
  • Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
  • Support company storytelling and fundraising efforts with compelling market narratives and positioning

Requirements

  • 4–7 years of product marketing experience, ideally in B2B SaaS
  • Experience owning positioning and messaging for a product or product line
  • Strong experience partnering with sales teams to build sales enablement programs
  • Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
  • Excellent writing, communication, and storytelling abilities
  • Comfort operating in ambiguous environments and building new functions in a fast-moving startup
  • Strong collaboration skills across product, sales, and leadership teams

Nice-to-Haves

  • Experience in martech, social media platforms, or commerce-related software
  • Experience working at a company through a Series A or Series B growth phase
  • Experience launching AI-powered products or technical platforms
  • Background working closely with enterprise sales teams

Compensation & Benefits

  • Competitive compensation and early equity
  • Health, vision, and dental benefits + 401(k) match
  • Clear career growth opportunities
  • Free lunch in Palo Alto

Skills

Product PositioningMessagingCompetitive IntelligenceSales EnablementProduct LaunchesPitch DecksCase StudiesRoi CalculatorsBuyer PersonasMarket Analysis

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