Senior Product Marketing Manager, Lending

Responsibilities

• Own and execute go-to-market strategy for Chime’s personal loan product from launch through iteration and scale.
• Establish best practices and frameworks for repeatable, high-quality product launches.
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption.
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics.
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis.
• Improve product adoption, engagement, and retention through data-informed marketing strategies.
• Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization.

Requirements

• 6–10+ years of product marketing experience.
• At least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting, and loan servicing.
• Track record of owning end-to-end go-to-market strategy, including segmentation, funnel optimization, and measurable business outcomes.
• Strong grounding in product marketing fundamentals, including audience insights, competitive intelligence, targeting, positioning, value propositions, and messaging.
• Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal, and Compliance.
• Ability to lead through influence and drive cross-functional alignment and execution.
• Ability to translate complex product capabilities into clear, compelling customer narratives.
• Strong analytical mindset with experience using data to inform strategy and measure impact.

Compensation and Benefits

• Base salary: $150,000–$208,000.
• Eligible for a bonus, competitive equity package, and benefits.
• In-office work policy of four days per week in the office and Fridays from home for employees near an office; fully remote work is available through the company’s remote program.
• Backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits.
• Generous vacation policy and company-wide paid days off.
• Annual wellness stipend.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Family planning reimbursement.
• Community service time-off benefit.