Senior Integrated Campaigns Manager

Responsibilities

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
• Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
• Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
• Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
• Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

Requirements

• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
• A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
• Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
• A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
• Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
• Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
• Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

Nice-to-Haves

• Have marketed directly to developer communities or run technical content programs.
• Have launched campaigns supporting AI, cloud, or infrastructure products.
• Have worked in both high-growth startups and large-scale enterprise organizations.

Compensation and Benefits

• The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location.
• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
• The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.