Senior Product Marketing Manager, HRM

Responsibilities

• Own end-to-end messaging and positioning for the human risk management solution line, including simulation, training, and risk modeling use cases.
• Maintain solution guides and messaging for core use cases and buyer personas across customer segments.
• Translate AI-driven detection, investigation, and disruption capabilities into technical and business narratives.
• Create technical briefs, demo media, scripted demo flows, videos, screenshots, technical datasheets, and how-it-works collateral.
• Run an ongoing competitive intelligence program, including battlecards, feature matrices, objection-handling playbooks, and differentiation frameworks.
• Feed competitor and win/loss insights into product roadmap and go-to-market strategy.
• Lead go-to-market strategy for launches and major product initiatives.
• Coordinate launch execution with Product, Engineering, Sales Engineering, Security Operations, and Marketing.
• Publish assets to internal enablement tools and the website.
• Equip sales, customer success, partner, and field teams with playbooks, demos, objection handling, ROI materials, and customer stories.

Requirements

• 5+ years of product marketing experience, with significant experience in threat intelligence or adjacent B2B cybersecurity domains.
• Experience working in a fast-moving, high-growth environment.
• Excellent storytelling, presentation, and communication skills, including presenting to technical audiences and briefing analysts.
• Strong analytical skills and ability to translate market and product data into positioning and go-to-market recommendations.
• Experience owning solutions and technical narratives and delivering technical marketing artifacts such as demo scripts, technical datasheets, videos, and demos.
• Proven experience building and running competitive intelligence programs.
• Cross-functional project leadership with Product, Engineering, Sales Engineering, Customer Success, and Marketing.
• Ability to market an evolving solution line across releases and customer segments.

Nice-to-haves

• Experience marketing to regulated industries such as finance, healthcare, or government.
• Experience creating verticalized content, compliance and assurance proof points, and procurement support materials.
• Experience managing analyst relationships with Gartner or Forrester.

Compensation and Benefits

• OTE: $145,000–$175,000 USD.
• Meaningful equity.
• Flexible paid time off, comprehensive health benefits, and parental leave.