Senior Product Enablement Manager
Develops value frameworks, use-case narratives, release positioning, and seller readiness for Hightouch’s Agentic CDP. The role requires 7+ years of technical product marketing or enablement experience, strong positioning skills, and fluency in qualification methodologies such as MEDDPICC.
About the job
Responsibilities
- Author business-outcome value frameworks for the Agentic CDP and its components, including defensible customer economics.
- Build and maintain a canonical use-case library mapping ideal customer profile, pain, use case, product, and proof point.
- Develop current-state and future-state narratives, discovery paths, qualification criteria, objection handling, and deal talk tracks.
- Partner with launch teams on go-to-market positioning for product releases.
- Document product capability boundaries so sellers understand what products do and do not do.
- Define product readiness standards and partner with field leaders on certification.
- Collaborate cross-functionally with Product, Product Marketing, Sales Leadership, Solutions Engineering, and field teams.
Requirements
- 7+ years in product marketing, product enablement, solutions marketing, or an adjacent go-to-market function.
- Substantial experience positioning and messaging technical products.
- Track record of authoring frameworks and originating positioning work tied to business results.
- Experience with products sold to both technical and business buyers.
- Evidence that sellers adopted and used created materials and frameworks.
- Fluency in a qualification methodology such as MEDDPICC.
- Ability to operate cross-functionally without direct authority.
Nice to have
- Experience with martech, data infrastructure, analytics, or data warehousing.
Compensation and benefits
- $140,000-$230,000 USD per year, location-independent.
- Meaningful equity compensation through ISO options.
- Early exercise and a 10-year post-termination exercise window.
Skills
Product Marketing, Product Enablement, Solutions Marketing, Positioning, Messaging, MEDDPICC, MarTech, Data Infrastructure, Analytics, Data Warehousing
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