Senior Product Marketing Manager, Solutions
Leads solutions marketing strategy for complex B2B SaaS products, translating product capabilities into positioning, launches, sales enablement, and customer-ready assets for enterprise buyers. Requires 6–8+ years of product or solutions marketing experience and strong cross-functional collaboration.
About the job
Responsibilities
- Lead go-to-market strategy for a core solution area, translating product capabilities into messaging and positioning tailored to vertical, persona, and segment size.
- Enable GTM teams with solution-led messaging, demo storylines, playbooks, and customer-ready materials supporting the enterprise sales motion.
- Partner with Product and Core Product Marketing to shape launches and package and adapt solutions across target verticals and personas.
- Partner with Demand Generation and Content to develop full-funnel campaigns that build thought leadership, drive demand, and mature pipeline.
- Conduct market, customer, and competitive research to ground positioning and strategy in customer needs and differentiated value.
- Align solutions prioritization and market opportunity across Product, GTM, and Marketing leadership.
Requirements
- 6–8+ years of experience in Product Marketing, Solutions Marketing, or a related role in B2B SaaS.
- Experience marketing complex, workflow-driven products to enterprise buyers.
- Ability to connect technical product capabilities to customer problems, outcomes, and business value.
- Expertise developing positioning and messaging and translating it into sales-facing and customer-facing assets for different audiences, segments, and verticals.
- Experience contributing to product launches, including adapting core launch messaging for industries or personas and building supporting assets.
Compensation
- $137,600–$206,400 USD, depending on location.
Skills
Product Marketing, Solutions Marketing, B2B SaaS, Go-to-Market Strategy, Positioning, Messaging, Product Launches, Market Research, Customer Research, Competitive Research, Demand Generation, Enterprise Sales
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