Senior Industry Marketing Manager, Manufacturing & Supply Chain
Leads industry marketing strategy for manufacturing, supply chain, and operations, including positioning, content, go-to-market programs, sales enablement, customer proof, and events. Requires 7+ years marketing or deploying technology solutions in these industries and strong data and AI fluency.
About the job
Responsibilities
- Establish differentiated messaging and positioning for manufacturing, supply chain, and operations across campaigns, launches, sales engagements, and customer-facing content.
- Deliver integrated go-to-market programs for priority industry personas and track engagement and pipeline performance.
- Build an industry content portfolio for practitioners, executives, and decision-makers.
- Develop customer proof and thought leadership, including customer stories, editorials, executive events, and other external assets.
- Launch industry solutions with positioning, content, enablement, and measurement, using post-launch data to improve adoption and pipeline contribution.
- Improve seller effectiveness through sales plays, presentations, battlecards, prospecting templates, and training.
- Own the industry event strategy and generate qualified executive engagement and sourced or influenced pipeline.
Requirements
- 7+ years of experience marketing or deploying technology solutions for manufacturing, supply chain, and/or operations, with measurable business impact.
- Experience positioning and messaging complex B2B technology products and translating technical capabilities into industry use cases and business outcomes.
- Experience developing and executing industry or product marketing strategy across launches, integrated campaigns, content, sales enablement, and field or partner programs.
- Experience using customer, market, and competitive insights to prioritize go-to-market investments.
- Customer-facing experience presenting to executives and decision-makers and developing thought leadership, customer proof points, or executive engagement programs.
- Proven cross-functional leadership in a matrixed organization.
- Strong written, verbal, and strategic communication skills.
- Ability to connect data and AI technologies to practical manufacturing, supply chain, and operations outcomes.
Compensation
- ATS-listed salary range: $130,700–$224,750 USD.
- Additional compensation may include an annual performance bonus, equity, and benefits.
Skills
Industry Marketing, Product Marketing, Go-to-Market Strategy, Positioning, Messaging, B2B Marketing, Demand Generation, Sales Enablement, Thought Leadership, Content Marketing, Manufacturing, Supply Chain, Data And Ai
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