Senior Manager, Content & Product Marketing
Leads hands-on product and content marketing for Alloy, covering positioning, customer proof, SEO/AEO content, social, lifecycle email, sales enablement, and campaign creative. Requires 8+ years of marketing experience, strong B2B SaaS writing and product marketing expertise, and practical use of AI tools such as Claude.
About the job
Responsibilities
- Develop product positioning, messaging, and competitive narratives for Alloy's product and AI Agents.
- Create customer proof, including case studies, customer quotes, and ROI stories mapped to buyer personas.
- Write and refresh SEO/AEO content, including priority buyer-query pages and net-new content for prompt gaps.
- Maintain and refresh the content library of blog posts, guides, webinar recaps, and related resources on a 3–6 month cadence.
- Manage organic LinkedIn and YouTube content calendars, scripts, captions, and publishing decisions; direct video production partners.
- Write persona-based email nurture campaigns and SDR outreach sequences.
- Create sales enablement materials such as one-pagers, talk tracks, and persona-specific content for AEs and CSMs.
- Develop ad copy, landing page content, and creative concepts for flagship campaigns.
- Use Claude and other AI tools for research synthesis, drafting, repurposing, scripts, captions, and workflow acceleration while maintaining quality.
- Collaborate closely with the VP of Marketing, Performance Marketer, and other members of a lean marketing team.
Requirements
- 8+ years of marketing experience with substantial depth in product marketing, content marketing, and content creation.
- B2B SaaS experience required.
- Demonstrated writing that converts, such as case studies, sales content, product positioning, or campaign copy.
- Experience writing organic social content, including LinkedIn posts and YouTube scripts.
- Working knowledge of SEO and AEO, including traditional search and AI answer-engine content practices.
- Experience writing email and lifecycle nurture sequences.
- Hands-on experience directing AI tools such as Claude in a marketing workflow.
- Strong brand judgment and the ability to distinguish memorable, strategically grounded ideas from ideas that are merely provocative.
- Comfort with ambiguity, close collaboration, hands-on drafting, and lean teams.
- Genuine curiosity about the broader marketing function.
Nice-to-haves
- CPG or consumer goods experience.
Compensation
- Annual salary: $137,000–$180,000.
Skills
Product Marketing, Content Marketing, B2B SaaS, SEO, Aeo, LinkedIn, Youtube, Email Marketing, Lifecycle Marketing, Sales Enablement, Claude, Competitive Positioning, Copywriting, Brand Strategy
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