Senior ABM Marketing Manager

Responsibilities

• Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.
• Support the design and execution of 1:many, 1:few, and 1:1 account-based marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics such as paid social and programmatic display with dedicated field plays such as direct mail.
• Serve as both strategist and operator for the region by helping define the marketing plan and leading execution across paid media, field marketing, and event teams.
• Architect operating models and playbooks for dedicated programs and partner with cross-functional marketing teams to execute regional programs across the Americas.
• Establish reporting and measurement frameworks to evaluate program and channel performance, refining strategy based on results.
• Prioritize the tactics and programs that deliver the greatest pipeline impact.
• Partner closely with sales leadership and cross-functional marketing teams to align on goals and execution.

Requirements

• 9+ years of experience in demand generation, field marketing, or growth marketing, ideally within B2B SaaS, with a track record of driving pipeline or opportunity growth for a segment, region, or business unit.
• 2+ years of experience running account-based marketing programs.
• Experience building channel strategy from the ground up, with a strong understanding of sales processes and goals and a history of close sales-marketing collaboration.
• Strong working knowledge of paid media and the ability to direct strategy and evaluate performance across channels.
• Experience planning and executing marketing events, including dedicated program series, executive forums, and sponsored or third-party events.
• Excellent written and verbal communication skills, with the ability to influence stakeholders and drive alignment across sales and marketing functions.
• Experience with CRM platforms, advertising platforms, ABM platforms, and marketing attribution tooling.

Benefits & Compensation

• Competitive benefits package.
• New hire stock equity (RSUs) and employee stock purchase plan.
• Continuous career development and pathing opportunities.
• Employee-focused onboarding.
• Internal mentor and cross-departmental buddy program.
• Healthcare, dental, parental planning, and mental health benefits.
• 401(k) plan and match, paid time off, fitness reimbursements, and discounted employee stock purchase plan.
• Salary range: $125,000–$167,000 USD.
• Equity and variable compensation may be included.