Product Marketing Lead

Responsibilities

Positioning & Messaging

• Own ICP definition, positioning, and messaging for Agentio's core product and new launches.
• Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust.
• Build and maintain messaging frameworks covering personas, use cases, and competitive positioning.

Product Launches & Go-to-Market

• Lead end-to-end launch planning and execution, including phased rollout plans, milestones, exit criteria, adoption metrics, and activation strategies.
• Own the product launch calendar, strategy, and communications planning in partnership with Growth and Communications.
• Partner with Product and Sales to ensure launches have the right narrative, materials, and timing.
• Act as the voice of the product across stakeholders, keeping teams aligned and informed.

Sales Enablement

• Create enablement materials including one-pagers, pitch decks, templates, talk tracks, demo scripts, video assets, website copy, and email copy.
• Standardize Sales materials and usage to eliminate ad hoc decks and inconsistent messaging.
• Bridge Product and Sales and communicate customer insights back to the product team.

Measurement & Adoption

• Instrument KPIs across the full funnel, from pitch and close through onboarding and retention.
• Define launch success metrics with the CEO and CTO and continuously improve based on results.

Requirements

• 8+ years of experience in product marketing.
• Proven 0-to-1 B2B product marketing experience with ownership of end-to-end launches.
• Exceptional narrative and positioning skills, including the ability to simplify complex ad-tech and AI concepts credibly.
• Deep understanding of marketing and advertising, including brand decision-making, full-funnel measurement, and optimization.
• Strong cross-functional leadership across Product, Sales, and Marketing.
• Experience influencing product decisions in a technology-driven environment.
• Strong analytical and storytelling skills, using data to guide decisions and craft narratives.
• Experience using AI tools and large language models to automate manual work and increase leverage.
• Clear, concise communication skills for technical and non-technical audiences.
• Familiarity with and passion for the creator economy and digital advertising.
• Entrepreneurial, outcome-focused mindset and comfort in zero-to-one environments.
• Willingness to work in the office five days per week.

Benefits

• Flexible paid time off.
• Comprehensive medical coverage through Aetna.
• Dental and vision coverage through Guardian.
• 401(k) retirement plan.
• $100 monthly lifestyle credit.
• Daily lunches and snacks in the office.
• Dinner provided Monday through Thursday.
• Fully subsidized gold-tier Wellhub access.
• Gym in the building.