Senior Growth Marketing Manager

Responsibilities

Paid Media Management

• Own paid social advertising end-to-end across LinkedIn, Meta, and other channels, including strategy, execution, creative coordination, budget management, and optimization.
• Support management of the paid search program in partnership with agency partners, helping optimize and scale the program.
• Partner with the Director of Growth Marketing on paid media budget management.
• Monitor spend and performance across channels to ensure budget is allocated effectively.

Campaign Operations

• Build and maintain campaign infrastructure in HubSpot, including forms, programs, automations, and integrations with advertising platforms.
• Partner with the GTM engineer and lifecycle marketer to build HubSpot workflows for lead follow-up and routing.
• Coordinate campaign assets with the creative team, including paid social creative, display images, and landing pages.

Website Optimization

• Run conversion rate optimization testing across the website.
• Execute SEO and AEO initiatives using AirOps.
• Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility.

Reporting

• Help maintain dashboards connecting marketing spend, particularly paid media, to pipeline, opportunities, and revenue.

Requirements

• 5–7 years of experience in growth or demand generation marketing, ideally in B2B SaaS.
• Proven experience owning a paid social program end-to-end, including strategy, execution, optimization, and reporting.
• Working knowledge of paid search and Google Ads, with the ability to partner with an agency and assume direct execution over time.
• Deep hands-on experience with HubSpot, including forms, workflows, programs, and reporting.
• Strong analytical ability and comfort connecting paid media activity to pipeline and revenue outcomes.
• Experience building marketing infrastructure and repeatable systems.
• Ability to collaborate cross-functionally with creative, lifecycle, GTM engineering, and agency partners.
• Comfort with CRO testing tools and methodology.
• Exposure to SEO fundamentals.

Nice-to-Haves

• Familiarity with AEO or LLM-search optimization.

Compensation and Benefits

• Competitive compensation and equity.
• Unlimited PTO.
• Up to 100% employer-covered monthly medical, dental, and vision premiums.
• Lunch provided via Sharebite, plus dinner for later in-office days.
• Parental leave of up to 12 weeks.
• Tax-free commuter and parking benefits.
• Voluntary life, hospital, critical illness, and accident insurance.
• Employee Assistance Program through Rightway.
• Free One Medical membership.
• 401(k).