Growth Lead
Build and own Shepherd’s technical growth engine for broker acquisition, spanning paid media, ABM, lifecycle automation, funnel optimization, attribution, and AI-search visibility. The role requires 4+ years of hands-on growth marketing and technical execution in a fast-moving technology company.
About the job
Responsibilities
- Own paid media and account-based marketing programs end to end, including audience strategy, channel mix, budgets, creative, testing, and performance measurement.
- Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences, outbound infrastructure, marketing automation, and orchestration workflows.
- Build and optimize landing pages, forms, and website flows; own conversion-rate optimization and funnel experimentation.
- Implement GEO and AI-search visibility through structured data, schema markup, and entity infrastructure.
- Select and integrate the marketing technology stack, including marketing automation, enrichment, and tracking tools.
- Build attribution dashboards that demonstrate the impact of paid and ABM programs.
- Produce performance creative such as explainers, product demos, landing pages, social clips, and ad creative; coordinate specialist designers or video partners when needed.
- Continuously test audiences, offers, creative, landing pages, and channels, translating results into business recommendations.
Requirements
- 4+ years combining growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
- Experience running growth programs at scale and building attribution systems to measure impact.
- Hands-on technical ability to launch tools, perform data analysis, and ship improvements independently.
- Experience creating usable content such as scripts, Looms, social clips, and lightweight ad creative.
- Ability to direct designers or video partners to produce final assets.
- Strong experimentation, analytical, and problem-solving skills.
Nice-to-haves
- Experience in insurtech, fintech, or vertical SaaS.
- Experience working at an AI-native company and a clear perspective on AI-native growth.
- Familiarity with Cursor, Claude Code, or Codex.
Compensation and Benefits
- Salary: $145,000–$190,000 annually.
- 100% employer contribution to health, dental, and vision insurance.
- Fertility benefits and family-building support.
- Unlimited paid time off.
- Daily lunches, dinners, and snacks.
- Professional development and premium coaching.
Skills
Paid Media, Account-Based Marketing, Marketing Automation, Attribution, Conversion Rate Optimization, A/B Testing, SEO, Structured Data, Schema Markup, Marketing Technology, Lifecycle Marketing, Data Analysis, LLMs
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