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MirageMirageNew York, NY

Lifecycle Marketing Lead

Own and scale end-to-end lifecycle marketing programs for an AI-native video platform, driving onboarding, conversion, retention, and winback across mobile and web. Requires 7+ years of experience building lifecycle programs at a software or subscription business, expert Iterable proficiency, and strong analytical skills.

150k – 180k/yr
On-site7+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
  • Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
  • Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
  • Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
  • Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
  • Leverage data and insights to continuously improve performance and inform lifecycle strategy
  • Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Requirements

  • Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
  • Proven track record of building lifecycle programs from early foundations
  • Expert-level proficiency in Iterable, including building complex journeys and running experiments
  • Experience across the full lifecycle with a strong understanding of subscription metrics
  • Strong mobile experience driving engagement across iOS and Android
  • Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
  • Collaborative approach and excitement about partnering cross-functionally

Nice-to-Haves

  • Strong understanding of the creator economy and the end-to-end content creation process
  • Experience in a product-led growth or self-serve funnel environment
  • Experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Benefits

  • Comprehensive medical, dental, and vision plans
  • 401K with employer match
  • Commuter Benefits
  • Catered lunch multiple days per week
  • Dinner stipend every night if working late
  • Grubhub subscription
  • Health & Wellness Perks
  • Multiple team offsites per year with team events every month
  • Generous PTO policy

Skills

IterableLifecycle MarketingCRMEmail MarketingPush NotificationsIn-App MessagingSms MarketingA/B TestingData AnalysisSubscription Metrics

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