Lifecycle Marketing Lead
Own and scale end-to-end lifecycle marketing programs for an AI-native video platform, driving onboarding, conversion, retention, and winback across mobile and web. Requires 7+ years of experience building lifecycle programs at a software or subscription business, expert Iterable proficiency, and strong analytical skills.
About the job
Responsibilities
- Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
- Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
- Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
- Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
- Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
- Leverage data and insights to continuously improve performance and inform lifecycle strategy
- Use AI tools to accelerate execution, improve copy, and support analysis and experimentation
Requirements
- Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Proven track record of building lifecycle programs from early foundations
- Expert-level proficiency in Iterable, including building complex journeys and running experiments
- Experience across the full lifecycle with a strong understanding of subscription metrics
- Strong mobile experience driving engagement across iOS and Android
- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
- Collaborative approach and excitement about partnering cross-functionally
Nice-to-Haves
- Strong understanding of the creator economy and the end-to-end content creation process
- Experience in a product-led growth or self-serve funnel environment
- Experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel
Benefits
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if working late
- Grubhub subscription
- Health & Wellness Perks
- Multiple team offsites per year with team events every month
- Generous PTO policy
Skills
Iterable, Lifecycle Marketing, CRM, Email Marketing, Push Notifications, In-App Messaging, Sms Marketing, A/B Testing, Data Analysis, Subscription Metrics
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