Product Manager, Growth - Lifecycle
Own Cantina’s lifecycle product strategy across email, push, and in-product messaging, using analytics and experimentation to improve activation, retention, resurrection, and monetization. The role requires 6+ years of product, growth, lifecycle, or retention experience plus hands-on CRM, SQL, and cross-functional delivery expertise.
About the job
Responsibilities
- Own Cantina’s lifecycle strategy and roadmap across onboarding, activation, continuation, retention, resurrection, and monetization.
- Design, launch, iterate, and optimize journeys across email, push, and in-product messaging, including deep-linked landing and post-click experiences.
- Improve message inventory, relevance, personalization, prioritization, and per-user frequency.
- Analyze product analytics, cohorts, funnels, qualitative signals, support themes, and user research to identify user drop-off points.
- Design and run A/B tests, holdouts, and incrementality analyses focused on retained activity and incremental value.
- Partner with Data on instrumentation, audience definitions, dashboards, and experiment readouts.
- Partner with Engineering on triggers, personalization payloads, deep links, and in-product surfaces.
- Define lifecycle operating processes, templates, approvals, QA, and quality standards.
- Set and communicate multi-quarter strategy and align senior stakeholders across Product, Engineering, Data, Design, and Marketing.
Requirements
- 6+ years of experience in product management, growth, lifecycle/CRM, or retention.
- Experience owning lifecycle or engagement programs that improved activation, retention, resurrection, or conversion metrics.
- Strong quantitative fluency, including SQL, funnels, cohorts, and retention analysis.
- Experience with BI or analytics tools such as Mixpanel, Amplitude, Hex, or Looker.
- Hands-on experience with lifecycle/CRM platforms such as Braze, Iterable, or Customer.io.
- Knowledge of segmentation, triggered campaigns, personalization, and deliverability.
- Understanding of holdouts, incrementality, sample sizing, and value versus delivery metrics.
- Technical fluency across event and identity models, APIs, deep linking, and push/email infrastructure.
- Excellent written communication and cross-functional influence.
- Strong messaging and journey-design judgment.
Nice-to-haves
- Experience with AI or consumer-social products.
- Experience with localization or multi-market lifecycle programs.
- Experience building lifecycle tooling or self-service platforms with Engineering.
- Consumer mobile product experience.
Compensation & Benefits
- Annual base salary: $150,000–$180,000.
- Competitive salary and company equity.
- Medical, dental, and vision insurance with 99.99% of premiums covered.
- 42 days of paid time off, including PTO, sick days, company holidays, and floating holidays.
- Generous parental leave and fertility support.
- 401(k) retirement savings plan.
- $500/month lifestyle spending account.
- Complimentary lunch and snacks for in-office employees.
- One Medical membership.
Skills
SQL, Mixpanel, Amplitude, Hex, Looker, Braze, Iterable, Customer.Io, A/B Testing, Deep Linking, APIs, Push Notifications, Email Marketing, Product Analytics, Cohort Analysis
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