Manager, Field Marketing - US Majors Financial Services

Responsibilities

• Own and execute field marketing strategy for the US Majors Financial Services vertical, tailoring programs to industry regulations, modernization trends, and enterprise buying cycles.
• Lead, mentor, and empower two field marketing individual contributors while remaining hands-on in high-impact initiatives.
• Design and execute 1:1 and 1:Many campaigns, executive roundtables, customized roadshows, partner co-marketing programs, and customer experiences.
• Align with sales leadership, account executives, SDRs, and ecosystem partners on territory goals, target accounts, and revenue objectives.
• Coordinate with Product Marketing, Account Based Marketing, Growth Marketing, Partner Marketing, and Industry Solutions teams.
• Track and optimize account engagement, opportunity acceleration, pipeline impact, campaign ROI, and field marketing budgets.
• Foster team development through career pathways, feedback, and coaching.
• Travel up to 40% of the time and work a hybrid schedule of 2–3 days per week in the office.

Requirements

• 5+ years of B2B field marketing experience in enterprise software or SaaS.
• Experience supporting high-value enterprise accounts; Financial Services or FinTech experience strongly preferred.
• 2+ years of direct people management experience, including coaching and developing individual contributors.
• Ability to balance strategic planning with hands-on execution.
• Strong executive presence and experience partnering with enterprise sales leaders and cross-functional stakeholders.
• Experience analyzing campaign performance, tracking pipeline attribution, and managing marketing budgets.
• Familiarity with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, Demandbase, or 6sense.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Must be legally authorized to work in the United States without restriction.