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ClickUpClickUpUnited States

Growth Marketing Strategist

Own growth marketing strategy and execution for ClickUp's AI workspace, translating complex AI capabilities into resonant stories, architecting AI-powered lifecycle systems, running high-velocity funnel experiments, and owning end-to-end onboarding-to-expansion messaging.

140k – 190k
Remote7+ YOEGrowth Marketing

About the role

Responsibilities

  • Broadcast ClickUp's innovation to the market: ensure every major feature launch makes the biggest splash possible and maintain a drumbeat that signals velocity to customers and prospects alike.
  • Translate complex product capabilities (AI agents, convergence, ambient AI) into customer value stories that resonate, convert, and make competitors feel generic.
  • Architect AI-powered marketing systems: automated content production, intelligent segmentation, predictive lifecycle triggers, and clear attribution across the funnel.
  • Partner with product, growth, and acquisition teams to ensure cohesive customer journeys from first touch through expansion.
  • Design and run conversion experiments across the full funnel (landing pages, email, in-app, pricing pages) at 3-5x the velocity of a traditional marketer. Own landing page structure, testing, and scalable page production using AI.
  • Own lifecycle and in-app messaging end-to-end: onboarding, activation, retention, expansion, and win-back flows across email and product surfaces. Master triggers, placement, frequency, and rapid experimentation within the product to teach users the highest-leverage features at the right moment.

Requirements

  • 7-10+ years in growth/lifecycle/performance marketing
  • Deep expertise in at least two: lifecycle marketing, conversion optimization, funnel strategy, email/nurture programs
  • Exceptional copywriting and messaging skills (portfolio of high-converting copy required)
  • Proven experimentation track record with quantified business impact
  • Data fluent: comfortable with cohort analysis, attribution modeling, and analytics-driven decision-making
  • Must already operate at 3-5x output through AI-powered workflows, not one-off prompts, actual systems. Should be able to demo exactly how AI changes their strategy, not just their speed.
  • Self-directed: identifies the highest-leverage opportunities and executes without detailed direction or approval chains

Nice-to-Haves

  • Ambition, grit, and a passion for improving the way people work

Skills

Growth MarketingLifecycle MarketingConversion OptimizationFunnel StrategyEmail MarketingCopywritingExperimentationCohort AnalysisAttribution ModelingAI WorkflowsData Analysis

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