Growth Marketing Strategist
The strategist will own self-serve onboarding, lifecycle engagement, paid conversion, and Brain² adoption for an AI-enabled productivity platform. The role requires 7–10+ years of product or growth marketing experience, strong experimentation and conversion expertise, and fluency with behavioral data and AI-powered systems.
About the job
Responsibilities
Self-Serve Onboarding & Lifecycle
- Own the end-to-end self-serve onboarding experience across in-app flows, lifecycle emails, and product surface messaging.
- Build trigger-based systems that respond to user activity in real time and personalize guidance based on user behavior.
- Use AI to generate contextual content, including workspace templates, suggested workflows, feature education, and use-case-specific guidance.
- Optimize the timing, placement, and frequency of in-app and email interventions through rapid experimentation.
Conversion to Paid
- Own conversion of free workspaces to paid plans, including paywall design and copy, pricing page optimization, and promo strategy.
- Design and run high-velocity conversion experiments using AI-powered systems.
- Identify activation behaviors that predict conversion and architect onboarding to produce more of them.
Brain² Adoption
- Build systems that surface Brain² at the right moments in a user's journey.
- Drive adoption and meaningful value from AI-enabled workspaces.
- Own metrics demonstrating AI-workspace value and use those metrics to improve onboarding and lifecycle systems.
Requirements
- 7–10+ years of experience in product or growth marketing, with deep ownership of post-signup user journeys including onboarding, activation, conversion, and retention in self-serve SaaS.
- Experience building lifecycle and in-app messaging systems from scratch within a complex, multi-surface product.
- Deep experience with conversion optimization, including paywalls, pricing, promotional strategy, and experimentation.
- Data fluency across cohort analysis, activation metrics, conversion funnels, and behavioral segmentation.
- Demonstrated ability to increase output through AI-powered systems.
Evaluation Criteria
- Demonstrate an end-to-end lifecycle or onboarding system with measurable activation or conversion improvements.
- Explain how to solve an activation problem in a work management or productivity platform.
- Describe how to guide a user from signup to deep product engagement, paid conversion, and active Brain² usage.
Skills
Growth Marketing, Product Marketing, Self-Serve Saas, Lifecycle Marketing, In-App Messaging, Conversion Optimization, Paywalls, Pricing Strategy, A/B Testing, Cohort Analysis, Behavioral Segmentation, Activation Metrics, Conversion Funnels, Artificial Intelligence, Email Marketing
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