Senior Social Media Manager
Own the company’s social media strategy across major platforms, building community engagement and demonstrating social-sourced pipeline impact. The role requires 4+ years in social or community management, strategic ownership, strong analytics, content judgment, and cross-functional collaboration.
About the job
Responsibilities
- Build and publish a documented social media strategy covering channel priorities, content pillars, posting cadence, and voice guidelines.
- Own quarterly social-sourced pipeline targets in partnership with Sales and Revenue Operations.
- Build reporting that connects social activity to business results.
- Grow share of voice through follower growth, reach, impressions, CEO thought leadership, and Reddit presence.
- Manage community health, including engagement rate, response time, and sentiment.
- Make social a dependable contributor to newsletters, video distribution, webinar promotion, and other marketing goals.
- Exercise real-time judgment in Reddit threads and comment sections, including engagement, escalation, and brand protection.
- Collaborate with the CEO, content, demand generation, sales, and marketing leadership.
Requirements
- 4–6 years of experience in social media or community management.
- At least 2 years owning social strategy rather than executing an existing content calendar.
- Deep knowledge of LinkedIn, Instagram, Reddit, YouTube, and TikTok platform behavior.
- Ability to interpret engagement, reach, and conversion data and adjust strategy accordingly.
- Strong brand voice and editorial judgment, including in fast-moving informal channels.
- Hands-on content creation or art direction experience.
- Strong cross-functional communication and coordination skills.
- Ability to operate strategically, make decisions under ambiguity, and maintain high quality at scale.
- Awareness of platform changes and cultural moments.
Skills
Social Media Strategy, Community Management, LinkedIn, Instagram, Reddit, Youtube, TikTok, Content Creation, Art Direction, Engagement Analytics, Conversion Analytics, Brand Voice, Revenue Operations
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