Senior Manager, Influencer Marketing
Leads creator and influencer marketing programs that drive customer acquisition for a regulated healthcare business. The role requires 5+ years of relevant experience, strong performance marketing expertise, platform fluency, and experience managing budgets and creator licensing.
About the job
Responsibilities
- Source, onboard, and manage partnerships with creators, patient advocates, and medical experts.
- Develop original content concepts and a user-generated-content (UGC) creative testing roadmap using platform trends, performance data, and audience insights.
- Negotiate usage rights, licensing terms, and allow-listing permissions for creator assets used in paid social campaigns.
- Manage cross-functional workflows from concept through launch and build a repeatable, high-velocity operating system.
- Test creative formats, messaging angles, and landing page integrations to improve conversion rates and reduce customer acquisition costs.
- Track and report reach, conversion, and other channel performance metrics; use insights to refine creator selection and creative strategy.
- Partner with Legal and Clinical Operations to ensure content complies with healthcare privacy laws and FTC/FDA guidelines.
Requirements
- 5+ years of influencer, creator, or performance marketing experience focused on customer acquisition.
- Experience in DTC health, wellness, subscription, or regulated healthcare industries.
- Track record of building creator programs that generate measurable reach, engagement, and business impact.
- Hands-on experience managing growth budgets with accountability for conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
- Deep understanding of TikTok, Instagram, and YouTube.
- Experience negotiating usage rights, advertising licensing, and allow-listing.
- Ability to translate complex clinical topics into accessible, high-converting social video messaging.
- Experience using AI tools for creative briefs, script generation, copy iteration, and performance analysis.
Benefits and Perks
- Health, dental, and vision coverage for employees and families.
- High-deductible health plans with Health Savings Account (HSA) options.
- Flexible Spending Account (FSA).
- Equity grant participation.
- 401(k) program.
- Competitive vacation policy.
- 16 weeks of paid parental leave.
- Fully remote work flexibility within the United States.
Compensation
- Expected base salary: $130,000–$150,000 annually.
- Eligible for equity participation.
Skills
Influencer Marketing, Performance Marketing, Creator Partnerships, User-Generated Content, TikTok, Instagram, Youtube, Paid Social, Usage Rights, Licensing, Allow-Listing, Conversion Rate Optimization, Customer Acquisition Cost, AI Tools, Ftc/Fda Guidelines
Similar jobs
Growth Marketing jobs
Hilbert
San Francisco, CA
Own Hilbert’s content, distribution, events, community, discoverability, and conversion programs while building its marketing function from zero. The role requires 5+ years in content or growth marketing, enterprise or mid-market experience, strong writing, SEO/AEO expertise, and an experimentation-driven operator mindset.
Circle
United States
Own the demand engine for Circle’s Discover marketplace, driving traffic, GMV, transactions, creator success, and repeat purchasing through experimentation, lifecycle marketing, SEO, and analytics. The role requires marketplace-growth expertise and a hands-on approach to building programs from scratch.
Pomelo Care
United States
Leads direct-to-consumer acquisition strategy and execution across offline and partner channels, building testing systems, managing budgets and agencies, and optimizing the patient funnel. Requires hands-on growth marketing experience, strong analytics, and cross-functional leadership.
PagerDuty
San Francisco, CA
Leads strategy, planning, and execution for hosted and sponsored B2B events, partnering with marketing, sales, and product teams to drive pipeline and customer acquisition. Requires 7+ years of relevant experience, including 5+ years managing large-scale events.
Luxury Presence
New York, NYOwn the company’s social media strategy across major platforms, building community engagement and demonstrating social-sourced pipeline impact. The role requires 4+ years in social or community management, strategic ownership, strong analytics, content judgment, and cross-functional collaboration.