Senior Manager, Growth Marketing

Leads direct-to-consumer acquisition strategy and execution across offline and partner channels, building testing systems, managing budgets and agencies, and optimizing the patient funnel. Requires hands-on growth marketing experience, strong analytics, and cross-functional leadership.

About the job

Responsibilities

Partner with the Head of Growth to set full-funnel direct-to-consumer growth strategy across new patient acquisition and lifecycle marketing.
Own acquisition channels and execute growth strategy across podcast, radio, television, direct mail, affiliates, and other partner channels.
Build a testing and optimization engine by creating ads, running iterative tests, and synthesizing quantitative and qualitative insights.
Manage and optimize the acquisition marketing budget against patient acquisition targets and customer acquisition cost efficiency.
Lead agency relationships and external partners, holding them accountable for performance and improvement.
Partner with Product to identify funnel friction and improve end-to-end conversion rates.
Collaborate with Clinical and Operations teams to build patient trust and support patient satisfaction goals.

Requirements

3–5 years of direct-to-consumer growth marketing experience with deep hands-on acquisition marketing experience.
Experience in a zero-to-one growth environment, testing, iterating, and scaling channels from scratch.
Experience owning offline channels and partnerships such as podcast, radio, television, direct mail, and/or affiliates.
Hands-on, adaptable approach with the ability to balance brand building and short-term performance objectives.
Strong creative ideation and data-driven decision-making skills.
Experience with forecasting, financial modeling, and data analysis.
Excellent written and verbal communication skills, including translating data into actionable insights and aligning cross-functional and external partners.

Nice-to-haves

Retention marketing experience.
Experience in women’s health or another high-trust or regulated industry.
Comfort contributing to content creation.

Compensation and Benefits

Base salary: $130,000–$150,000 annually.
Equity grant participation.
Health, dental, and vision coverage.
High-deductible health plans with HSA options.
Flexible Spending Account.
401(k) program.
Competitive vacation policy.
16 weeks of paid parental leave.
Fully remote work flexibility within the United States.

Skills

Growth Marketing, Direct-To-Consumer Marketing, Acquisition Marketing, Lifecycle Marketing, Retention Marketing, Podcast Advertising, Radio Advertising, Television Advertising, Direct Mail, Affiliate Marketing, Forecasting, Financial Modeling, Data Analysis, Conversion Rate Optimization, Content Creation