Growth Lead, Discover
Own the demand engine for Circle’s Discover marketplace, driving traffic, GMV, transactions, creator success, and repeat purchasing through experimentation, lifecycle marketing, SEO, and analytics. The role requires marketplace-growth expertise and a hands-on approach to building programs from scratch.
About the job
Responsibilities
- Own growth for the Discover marketplace, driving traffic, GMV, and transaction volume.
- Run A/B tests and experiments across acquisition, engagement, retention, recommendations, and marketplace structure.
- Build end-to-end lifecycle email programs, including a recommendations newsletter, subscriber acquisition offers, and programs that convert visitors into repeat buyers.
- Build and grow Discover’s SEO and AEO program across product pages and creator distribution partnerships.
- Drive creator success by improving buyer conversion and retention, diagnosing underperforming categories, and applying marketplace learnings.
- Build reporting for funnel performance, cohort retention, creator earnings, and leadership recommendations.
- Shape and execute Discover’s growth strategy with the GM, co-founders, and product team.
Requirements
- Exceptional written and verbal English communication skills (CEFR C2 or equivalent).
- Track record of owning and growing a revenue or GMV target across multiple channels.
- Experience building email and lifecycle marketing programs from scratch.
- Experience acquiring email subscribers profitably and increasing their value over time.
- Hands-on, player-coach approach, including writing emails, building pages, engaging creators, setting up reporting, and analyzing results.
- Deep understanding of marketplaces and/or businesses with strong network effects.
- Ability to learn quickly, run aggressive experiments, work with ambiguity, and adopt new technologies as needed.
Compensation & Benefits
- $130,000–$160,000 USDC annual compensation.
- Equity with ongoing refresh grants.
- 35 days of paid time off annually.
- Remote-first work with twice-yearly company retreats.
- Benefits supporting health, wellbeing, and professional growth.
Skills
Lifecycle Marketing, Email Marketing, A/B Testing, SEO, Aeo, Marketplace Growth, Growth Marketing, Paid Media, Analytics, Reporting, Funnel Analysis, Cohort Retention, Network Effects, Recommendations
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