Senior Integrated Marketing Manager

Responsibilities

Demand Generation & Paid Media

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels.
• Manage paid media budgets and targeting to maximize efficiency and pipeline contribution.
• Contribute to SEO/AEO efforts across the buyer journey.

Sales Alignment & Pipeline Accountability

• Run the pipeline review cadence with Sales and report marketing-sourced pipeline for forecasting.
• Lead win-loss analysis and apply insights to targeting and messaging.
• Manage Salesforce campaign structures and data hygiene for clean attribution and reporting.

Channel-to-Revenue Programs

• Own channel-to-pipeline attribution and ROI reporting across campaign types.
• Manage partner and vendor relationships and execute budget allocation across channels, events, and ABM spend.
• Design target-account methodology and tiering with Sales.
• Build personalized account-based campaigns and track account engagement against pipeline movement and deal speed.

GTM, Systems & Enablement

• Activate Product Marketing positioning in channel and ABM campaigns.
• Maintain and optimize the martech stack.
• Run testing across channel mix, account plays, and messaging.
• Use AI tools to accelerate campaign execution, improve targeting, and scale personalization.
• Collaborate with Integrated Marketing, Creative, Product Marketing, Communications, and Sales.

Events & Integrated Campaigns

• Execute lead capture, scoring, and follow-up connecting events to the demand engine.
• Report event ROI and pipeline contribution.
• Integrate events with concurrent digital and nurture campaigns.

Requirements

• Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology.
• Experience across paid media, email/nurture, ABM, and events.
• Experience connecting marketing activity to revenue through pipeline reviews, attribution, forecasting contribution, and win-loss analysis.
• Experience building or running ABM programs, including account tiering and personalized account-level campaigns.
• Fluency with Salesforce or a similar CRM and marketing automation platforms.
• Data-driven approach to measuring and improving program performance.
• Builder’s mindset and ability to create structure and process from scratch.
• Comfort with AI-powered marketing tools.
• Strong cross-functional collaboration skills with Marketing, Sales, and external partners.

Nice-to-Haves

• Experience in fintech, insurtech, or a platform business.

Compensation & Benefits

• Competitive salary and equity based on role.
• Flexible paid time off and parental leave programs.
• 100% paid-premium option for medical, dental, and vision insurance.
• Lifestyle stipend supporting physical, emotional, and financial wellbeing.
• Flexible work-from-home policy and remote work options.
• Access to an office in Dallas’ Deep Ellum for employees who prefer an office setting.
• Employee-led diversity, equity, and inclusion initiatives.